User:Jukeboksi/Wiki.study/User:Jukeboksi/Blog/Marketing: Difference between revisions
(→Session 6 and 7 - Communication plan: + Trends affecting communications planning) |
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* '''[[w:Communication planning|Communication planning]]''' is the [[w:art|art]] and [[w:science|science]] of reaching target audiences using [[w:marketing|marketing]] communication channels such as [[w:advertising|advertising]], [[w:public relations|public relations]], experiences or [[w:direct mail|direct mail]] for example. It is concerned with deciding who to target, when, with what message and how. ( Wikipedia ) | * '''[[w:Communication planning|Communication planning]]''' is the [[w:art|art]] and [[w:science|science]] of reaching target audiences using [[w:marketing|marketing]] communication channels such as [[w:advertising|advertising]], [[w:public relations|public relations]], experiences or [[w:direct mail|direct mail]] for example. It is concerned with deciding who to target, when, with what message and how. ( Wikipedia ) | ||
=== Different communication plan models === | |||
* A communication plan is a written document that describes | * A communication plan is a written document that describes | ||
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---- | ---- | ||
=== How do trends affect communicatoins planning? === | |||
*Trends affecting communications planning: | *Trends affecting communications planning: | ||
::* Ubiquitous mobile access | ::* Ubiquitous mobile access | ||
::* Pervasive social media utilisation | ::* Pervasive social media utilisation | ||
::* | ::* | ||
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=== How to measure the success of communcation mix === | |||
[[w:Communications mix]] redirects to [[w:promotional mix]] | |||
== Session 5 and 6 - Brand strategy == | == Session 5 and 6 - Brand strategy == | ||