User:Jukeboksi/Wiki.study/User:Jukeboksi/Blog/Marketing: Difference between revisions

    (brand == "the entire experience your prospects and customers have with your company, product or service." ( marketingmo.com ))
    (+ definition of w:Brand architecture and adding the articles "See also" list for quick access)
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    ::** Tangible elements of brand management include the product itself; look, price, the packaging, etc.   
    ::** Tangible elements of brand management include the product itself; look, price, the packaging, etc.   
    ::** The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.  A brand manager would oversee all of these things. ( Wikipedia )
    ::** The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.  A brand manager would oversee all of these things. ( Wikipedia )
    * '''[[w:Brand architecture|Brand architecture]]''' is the structure of [[w:brand|brand]]s within an organizational entity.
    :: It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong. ( Wikipedia )
    ==== Brand architecture - See also ====
    *[[w:Umbrella brand|Umbrella brand]]
    *[[w:Brand valuation|Brand valuation]]
    *[[w:Family branding|Family branding]]
    *[[w:Corporate branding|Corporate branding]]
    *[[w:Brand management|Brand management]]
    *[[w:Marketing mix modeling|Marketing mix modeling]]
    *[[w:Brand language|Brand language]]
    *[[w:Individual branding|Individual branding]]
    *[[w:Personal branding|Personal branding]]
    *[[w:Aspirational brand|Aspirational brand]]
    *[[w:Brand aversion|Brand aversion]]
    *[[w:Brand community|Brand community]]
    *[[w:Brand engagement|Brand engagement]]
    *[[w:Brand loyalty|Brand loyalty]]
    *[[w:Brand implementation|Brand implementation]]
    *[[w:Brand orientation|Brand orientation]]


    * [Your brand consists of] the entire experience your prospects and customers have with your company, product or service.<ref name=marketingmo>http://www.marketingmo.com/strategic-planning/brand-strategy/</ref>
    * [Your brand consists of] the entire experience your prospects and customers have with your company, product or service.<ref name=marketingmo>http://www.marketingmo.com/strategic-planning/brand-strategy/</ref>