User:Jukeboksi/Wiki.study/User:Jukeboksi/Blog/Marketing: Difference between revisions
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== Session 4 and 5 - Brand identity and image == | == Session 4 and 5 - Brand identity and image == | ||
* '''Brand | * '''Brand identity''' is the ''expression'' of the brand vs. '''brand image''' is the ''perception'' | ||
::* '''[[w:brand#Brand identity|Brand identity]]''' is the outward expression of a brand – including its name, trademark, communications, and visual appearance ( Wikipedia ) | ::* '''[[w:brand#Brand identity|Brand identity]]''' is the outward expression of a brand – including its name, trademark, communications, and visual appearance ( Wikipedia ) | ||