Brand: Difference between revisions
(trademark vs. brand) |
(well what's the distinction between brand and trademark, in practice and in theory?) |
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:Don't confuse a [[brand]] with a [[trademark]]. The trademark is property reflecting [[social capital]]. The brand is a more psychological concept. | :Don't confuse a [[brand]] with a [[trademark]]. The trademark is property reflecting [[social capital]]. The brand is a more psychological concept. | ||
::Why not. The average [[consumer]] does not make distinctions between what is a brand and what is a [[trademark]] and aren't brands usually trademarked? | |||
See '''[[Brand management]]''' for more indepth information to the world of '''brands'''. | See '''[[Brand management]]''' for more indepth information to the world of '''brands'''. | ||