User:Jukeboksi/BBA studies/Nonprofit-markkinointi: Difference between revisions

    From Consumerium development wiki R&D Wiki
    (listing the 4 tangible outcomes of this course)
    m (28 revisions imported)
     
    (19 intermediate revisions by the same user not shown)
    Line 1: Line 1:
    * The '''[[w:right of asylum|right of asylum]]''' ( [[w:fi:turvapaikka]], [[w:de:Asyl]] ) (sometimes called '''political asylum''', from the Greek word άσυλο <ref>{{cite web|url=http://www.merriam-webster.com/dictionary/asylum |title=Asylum - Definition |publisher=Merriam-Webster Dictionary - Merriam-webster.com |date= |accessdate=2012-08-17}}</ref>) is an ancient juridical concept, under which a person [[w:persecution|persecuted]] by their own country may be protected by another [[w:sovereignty|sovereign authority]], a foreign country, or [[w:sanctuary|church sanctuaries]] (as in medieval times). ( Wikipedia )
    * '''[[w:fi:Turvapaikka|Turvapaikka]]'''  on [[w:fi:vaino|vaino]]n tai sellaisen perustellun epäilyn takia yleensä toisesta valtiosta myönnetty, tämän valtion suojaama asema. Vainon syynä voi olla etninen alkuperä, uskonto, kansallisuus, tiettyyn yhteiskunnalliseen ryhmään kuuluminen tai poliittinen mielipide. Pelon takia henkilön pitää olla haluton turvautumaan oman maansa tarjoamaan suojeluun. Turvapaikan saaneelle myönnetään kansainvälistä suojaa antavassa maassa '''pakolaisasema'''. <ref name="Migri1">{{Verkkoviite | Osoite = http://www.migri.fi/turvapaikka_suomesta/turvapaikan_hakeminen/paatos/turvapaikka_ja_kansainv%C3%A4linen_suojelu | Nimeke = Kansainvälistä suojelua koskevat päätökset: Turvapaikka eli pakolaisasema| Julkaisija = Maahanmuuttovirasto, migri.fi| Viitattu = 26.7.2013 | Kieli = {{fi}}}}</ref> ( Wikipedia )
    * '''[[w:fi:Turvapaikanhakija|Turvapaikanhakija]]''' ( [[w:Refugee#Asylum seekers|asylum seeker]] ) on henkilö, joka pyytää suojelua ja oleskeluoikeutta vieraasta maasta. Jos hän on suojelun tarpeessa ja hänelle myönnetään turvapaikka, hän saa myös pakolaisaseman.
    :::Pakolaisaseman voi saada henkilö, jolla on perusteltua aihetta pelätä joutuvansa vainotuksi rodun, uskonnon, kansallisuuden, tiettyyn yhteiskunnalliseen ryhmään kuulumisen tai poliittisen mielipiteen vuoksi.
    ::::: Pakolaisaseman saa henkilö, jolle jokin valtio antaa turvapaikan tai jonka YK:n pakolaisjärjestö UNHCR toteaa olevan pakolainen. <ref> {{Verkkoviite | Osoite = http://www.intermin.fi/intermin/home.nsf/pages/BA6950DF31596C26C225770D0028CDE2#Mikaroonturvapaikanhakijalla | Nimeke = Mikä ero on turvapaikanhakijalla ja pakolaisella? | Julkaisu = Sisäasiainministeriö | Viitattu = 16.2.2011 }}</ref> ( Wikipedia )
    * Until a request for refuge has been accepted, the person is referred to as an '''''[[w:Refugee#Asylum seekers|asylum seeker]]'''''. Only after the recognition of the asylum seeker's protection needs is he or she is officially referred to as a refugee and enjoys refugee status. ( Wikipedia on [[w:Refugee#Asylum seekers|Asylum seekers]] )
    * A '''[[w:refugee|refugee]]''' ( [[w:fi:pakolainen]], [[w:de:Flüchtling]] ) is a person who is outside their home country because they have suffered (or feared) [[w:persecution|persecution]] on account of [[w:race (human classification)|race]], [[w:religion|religion]], [[w:nationality|nationality]], or [[w:political opinion|political opinion]]; because they are a member of a persecuted social category of persons; or because they are fleeing a [[w:war|war]]. Such a person may be called an "'''asylum seeker'''" until recognized by the state where they make a claim.<ref>{{cite web|url=http://www.oed.com/viewdictionaryentry/Entry/161121|title=refugee, n.|work=[[w:Oxford English Dictionary Online|]]|date=November 2010|accessdate=23 February 2011}}</ref> ( Wikipedia )
    * '''[[w:fi:Pakolainen|Pakolainen]]''' on yleiskielessä henkilö, joka joutuu syntyperänsä, uskontonsa, mielipiteidensä tms. vuoksi vainoa peläten pakenee vieraaseen maahan.<ref>Kielitoimiston sanakirja : pakolainen</ref>
    :::Kaikki kotimaastaan paenneet eivät ole pakolaisia. Jotta ihminen määriteltäisiin pakolaiseksi, hänelle on täytynyt myöntää pakolaisen asema eli pakolaisstatus.<ref>http://www.ihmisoikeudet.net/index.php?page=geneven-pakolaissopimus </ref>
    :::::Pakolaisuutta koskee ja sitä määrittelee Geneven pakolaissopimus vuodelta 1951 ja sen pöytäkirja vuodelta 1967.<ref>[http://www.ihmisoikeudet.net/Sotajarauha/sotajarauha_3_2_a.html Geneven pakolaissopimuksesta ihmisoikeudet.netissä]</ref>
    :::::::Määritelmän mukaan eivät esimerkiksi [[w:fi:sota|sota]], [[w:fi:nälänhätä|nälänhätä]] tai [[w:ympäristökatastrofi|ympäristökatastrofi]] ole varsinaisesti pakolaiseksi oikeuttavia syitä. Mutta sen sijaan huoltajan puuttuminen; esimerkiksi [[w:fi:orpo|orpo]]us tai [[w:fi:sotaorpo|sotaorpo]]us on. Yleissopimuksen mukaan pakolaista ei voida palauttaa maahan, jossa hänen henkeään tai vapauttaan uhataan. ( Wikipedia )
    ----
    === Nonprofit-markkinointi - Sessio 1 ===
    * Teacher: Pauli Lindström
    * Teacher: Pauli Lindström


    Line 5: Line 27:
    * Course code: MAR8LH005
    * Course code: MAR8LH005


    === Nonprofit-markkinointi - Sessio 1 ===
    '''Synopsis:'''
     
    :: <tt>The teacher introduced us to our mission which is to create the following information resources/services for the needs of refugees and volunteers working pro-bono with refugees.</tt>
    * The teacher introduced us to our mission which is to create the following information resources/services for the needs of refugees. ( Opettaja perehdytti meidät tehtäväämme joka on luoda informaatioresursseja pakolaisten tarpeisiin. )
    :: <tt>Opettaja perehdytti meidät tehtäväämme joka on luoda informaatioresursseja pakolaisten ja pakoilaisten parissa vapaaehtoistyötä tekevien tarpeisiin.</tt>
    :::#) International video with refugee portrayal
    :::#) Information brochure for volunteers
    :::#) Online platform / presence
    :::#) International integration approaches


    ::# ) International video with refugee portrayal
    ::# ) Information booklet/brochure for volunteers
    ::# ) Online platform / presence
    ::# ) International integration approaches


    * Nonprofit-markkinointi course is done as cooperation of  
    * Nonprofit-markkinointi course project is done as cooperation of  
    ::* Haaga-Helia
    ::* [http://www.haaga-helia.fi Haaga-Helia University of Applied Sciences]
    ::* [http://www.hs-augsburg.de/en/index.html Hochschule Augsburg]
    ::* [http://www.hs-augsburg.de/en/index.html Hochschule Augsburg]
    ::* [https://www.redcross.fi/ Finnish Red Cross] - [[w:Finnish Red Cross]] and  
    ::* [https://www.redcross.fi/ Finnish Red Cross] - [[w:Finnish Red Cross]] and  
    ::* [http://www.drk.de/ German Red Cross] - [[w:German Red Cross]]
    ::* [http://www.drk.de/ German Red Cross] - [[w:German Red Cross]]


    * A '''[[w:refugee|refugee]]''' is a person who is outside their home country because they have suffered (or feared) [[w:persecution|persecution]] on account of [[w:race (human classification)|race]], [[w:religion|religion]], [[w:nationality|nationality]], or [[w:political opinion|political opinion]]; because they are a member of a persecuted social category of persons; or because they are fleeing a [[w:war|war]]. Such a person may be called an "'''asylum seeker'''" until recognized by the state where they make a claim.<ref>{{cite web|url=http://www.oed.com/viewdictionaryentry/Entry/161121|title=refugee, n.|work=[[w:Oxford English Dictionary Online|]]|date=November 2010|accessdate=23 February 2011}}</ref> ( Wikipedia )


    === Nonprofit-markkinointi - Sessio 2 ===
    === Nonprofit-markkinointi - Sessio 2 ===
    ==== Existing resources for the refugees ====
    ==== Existing resources for the refugees and people interested in refugees ====
    * [http://www.infopankki.fi/en/moving-to-finland/i-am-/refugee Information for refugees @ infopankki.fi]
    * [http://www.infopankki.fi/en/moving-to-finland/i-am-/refugee Information for refugees @ infopankki.fi]
    * [http://pakolaisapu.fi/en/our-work-in-finland/tukiverkko.html Finnish Refugee Coucil - Safety Net for unaccompanied asylum seeker children and youth]
    * [http://pakolaisapu.fi/en/our-work-in-finland/tukiverkko.html Finnish Refugee Coucil - Safety Net for unaccompanied asylum seeker children and youth]
    Line 31: Line 52:
    * [http://www.tampereenseurakunnat.fi/kirkko_tampereella/yhteiskuntavastuu/paikallinen_yhteistyo/tupa_-_tukea_pakolaisille Support for refugees program of the churches in Tampere] ( in Finnish )
    * [http://www.tampereenseurakunnat.fi/kirkko_tampereella/yhteiskuntavastuu/paikallinen_yhteistyo/tupa_-_tukea_pakolaisille Support for refugees program of the churches in Tampere] ( in Finnish )


    === Planning the message ===
    * [[w:Anti-racism|Anti-racism]] ?
    * Anti-[[w:xenophobia|xenophobia]]
    * [[w:Empathy|Empathy]] and [[w:solidarity|solidarity]]
    * [[w:Equality|Equality]]
    === Planning the graphical image ===
    * Light eminating from a screen is expressed within the [[w:RGB color model|RGB color model]]. Combining all three lights; '''<font color="red">Red</font>''', '''<font color="green">Green</font>''' and '''<font color="blue">Blue</font>''' gives '''white light'''.
    * Color printed on paper is usually expressed within the [[w:CMYK color model|CMYK color model]]. Combining all colors; '''<font color="cyan">Cyan</font>''', '''<font color="magenta">Magenta</font>''' and '''<font color="yellow">Yellow</font>''' gives an impure black. The 'K' represents the '''black ink''' used to make pure black and grays.
    * For consumer to perceive same color in [[w:print|print media]] and [[w:display device|display device]] one must match RGB lights to CMYK colors and CMYK colors to RGB lights
    === Planning the video production ===
    * [[Marketing#Jubo-jubo's review of video editing software|Jubo-jubo's review of video editing software]] - My favorites are naturally the [[Marketing#FOSS and/or run on GNU/Linux video editors|FOSS and/or run on GNU/Linux video editors]]. The only one I have actual hands on experience is '''[[w:kdenlive]]''' which is readily available for all *NIX flavours ( GNU/Linux, OS X, FreeBSD )
    === Planning the print production ===
    * [[w:Inkscape]] is the leading [[w:FOSS]] [[w:vector drawing]] program available for [[w:computing platform|all platforms]]
    * [[w:GIMP]] is the program of choice when you need to do edit [[w:bitmap]] [[w:images]] while on the [[w:copyleft]] tip
    * [[w:LibreOffice]] is free-er then [[w:OpenOffice]] some say but we all know they both are free-er then Microsoft Office
    * Print cost depends on print lot. Painokulut riippuvat painoerästä.
    * Full 4-color ( [[w:CMYK]] ) booklet or just covers in color ? ( save money )
    === Planning the web presence ===
    * Choosing and registering a [[w:domain name|domain]]
    :::.org? .fi? .de?  or something else?
    ::::: Available from a wide and varied field of [[w:domain name registrar]]s of varying quality ~ 12€-and-up / annum + VAT
    :::::::Registering 3 domains: An .org for the website and a .fi and a .de for marketing purposes. Cost for such would be 50€ / annum.
    * Acquiring a [[w:virtual private server]] ( starting from 10€ / month + VAT ) or webhotel from a [[ICT#Cloud computing|cloud]] purveyor for around the same price to host the website
    * Deciding on [[w:content management system]] to use.
    ::: [[w:LAMP]] stands for '''[[w:Linux|L]]'''inux, '''[[w:Apache|A]]'''pache, '''[[w:MySQL|M]]'''ySQL and '''[[w:PHP|P]]'''HP it can be considered a widespread proven framework in making low cost computing solutions. Wikipedia uses LAMP to serve their millions and millions of daily hits.
    :::::Once the hosting guys have made us an instance of [[w:GNU/Linux]] it takes a line of  instructing the [[w:aptitude]] [[w:package manager]] to install the AMP portion
    :::::::* [[w:Wordpress|Wordpress]][http://wordpress.org (.org)] is a popular choice available free of charge. Originally a blogging platform but these days so much more.
    * What additional services? refugee [[w:wiki]] ? information service [[w:web chat]] refugees and asylum seekers ?
    ::* [[w:MediaWiki]] that runs [[w:Wikipedia]] and also numrous other smaller wikis, even this one is by far the most sophisticated, stable and reliable [[w:wiki]] engine there is. Jubo-jubo recommends if we want to start and sustain a wiki as some kind of information resource
    ::* I have never really looked into the hosting a chat on a website field but could do so in a few days time
    :::: * [[w:web chat#Web chat software|Wikipedia's list of web chat software]] lists a few that can be embedded onto a website by single line of code in the website
    :::: * [[w:Comparison of instant messaging protocols]] may be of use.
    === Planning the trip to Germany ===
    Useful links are:
    :* http://www.rome2rio.com/s/Helsinki/Augsburg?dates=2015-3-25/2015-3-28
    :* http://develop.consumerium.org/wiki/Price_comparison_services#Global_flight_price_comparison_services
    :* http://develop.consumerium.org/wiki/Shared_and_alternative_transport_and_journey_planners


    === Planning for continuity ===
    * After the end of the [[w:project]] how and by whom will the services created within the project be maintained
    ::* [[w:Content management|Content manager]], person who adds content to site
    ::* Administrator for administering the server
    ::* Communications responsible, answering emails and other communications
    ::* Some other role ?
    === References ===
    === References ===
    <references/>
    <references/>

    Latest revision as of 16:48, 30 July 2020

    • Turvapaikka on vainon tai sellaisen perustellun epäilyn takia yleensä toisesta valtiosta myönnetty, tämän valtion suojaama asema. Vainon syynä voi olla etninen alkuperä, uskonto, kansallisuus, tiettyyn yhteiskunnalliseen ryhmään kuuluminen tai poliittinen mielipide. Pelon takia henkilön pitää olla haluton turvautumaan oman maansa tarjoamaan suojeluun. Turvapaikan saaneelle myönnetään kansainvälistä suojaa antavassa maassa pakolaisasema. [2] ( Wikipedia )


    • Turvapaikanhakija ( asylum seeker ) on henkilö, joka pyytää suojelua ja oleskeluoikeutta vieraasta maasta. Jos hän on suojelun tarpeessa ja hänelle myönnetään turvapaikka, hän saa myös pakolaisaseman.
    Pakolaisaseman voi saada henkilö, jolla on perusteltua aihetta pelätä joutuvansa vainotuksi rodun, uskonnon, kansallisuuden, tiettyyn yhteiskunnalliseen ryhmään kuulumisen tai poliittisen mielipiteen vuoksi.
    Pakolaisaseman saa henkilö, jolle jokin valtio antaa turvapaikan tai jonka YK:n pakolaisjärjestö UNHCR toteaa olevan pakolainen. [3] ( Wikipedia )
    • Until a request for refuge has been accepted, the person is referred to as an asylum seeker. Only after the recognition of the asylum seeker's protection needs is he or she is officially referred to as a refugee and enjoys refugee status. ( Wikipedia on Asylum seekers )


    • Pakolainen on yleiskielessä henkilö, joka joutuu syntyperänsä, uskontonsa, mielipiteidensä tms. vuoksi vainoa peläten pakenee vieraaseen maahan.[5]
    Kaikki kotimaastaan paenneet eivät ole pakolaisia. Jotta ihminen määriteltäisiin pakolaiseksi, hänelle on täytynyt myöntää pakolaisen asema eli pakolaisstatus.[6]
    Pakolaisuutta koskee ja sitä määrittelee Geneven pakolaissopimus vuodelta 1951 ja sen pöytäkirja vuodelta 1967.[7]
    Määritelmän mukaan eivät esimerkiksi sota, nälänhätä tai ympäristökatastrofi ole varsinaisesti pakolaiseksi oikeuttavia syitä. Mutta sen sijaan huoltajan puuttuminen; esimerkiksi orpous tai sotaorpous on. Yleissopimuksen mukaan pakolaista ei voida palauttaa maahan, jossa hänen henkeään tai vapauttaan uhataan. ( Wikipedia )

    Nonprofit-markkinointi - Sessio 1[edit | edit source]

    • Teacher: Pauli Lindström
    • Course code: MAR8LH005

    Synopsis:

    The teacher introduced us to our mission which is to create the following information resources/services for the needs of refugees and volunteers working pro-bono with refugees.
    Opettaja perehdytti meidät tehtäväämme joka on luoda informaatioresursseja pakolaisten ja pakoilaisten parissa vapaaehtoistyötä tekevien tarpeisiin.
    1. ) International video with refugee portrayal
    2. ) Information booklet/brochure for volunteers
    3. ) Online platform / presence
    4. ) International integration approaches
    • Nonprofit-markkinointi course project is done as cooperation of


    Nonprofit-markkinointi - Sessio 2[edit | edit source]

    Existing resources for the refugees and people interested in refugees[edit | edit source]

    Planning the message[edit | edit source]

    Planning the graphical image[edit | edit source]

    • Light eminating from a screen is expressed within the RGB color model. Combining all three lights; Red, Green and Blue gives white light.
    • Color printed on paper is usually expressed within the CMYK color model. Combining all colors; Cyan, Magenta and Yellow gives an impure black. The 'K' represents the black ink used to make pure black and grays.
    • For consumer to perceive same color in print media and display device one must match RGB lights to CMYK colors and CMYK colors to RGB lights

    Planning the video production[edit | edit source]

    Planning the print production[edit | edit source]

    • Print cost depends on print lot. Painokulut riippuvat painoerästä.
    • Full 4-color ( w:CMYK ) booklet or just covers in color ? ( save money )

    Planning the web presence[edit | edit source]

    • Choosing and registering a domain
    .org? .fi? .de? or something else?
    Available from a wide and varied field of w:domain name registrars of varying quality ~ 12€-and-up / annum + VAT
    Registering 3 domains: An .org for the website and a .fi and a .de for marketing purposes. Cost for such would be 50€ / annum.
    w:LAMP stands for Linux, Apache, MySQL and PHP it can be considered a widespread proven framework in making low cost computing solutions. Wikipedia uses LAMP to serve their millions and millions of daily hits.
    Once the hosting guys have made us an instance of w:GNU/Linux it takes a line of instructing the w:aptitude w:package manager to install the AMP portion
    • Wordpress(.org) is a popular choice available free of charge. Originally a blogging platform but these days so much more.
    • What additional services? refugee w:wiki ? information service w:web chat refugees and asylum seekers ?
    • w:MediaWiki that runs w:Wikipedia and also numrous other smaller wikis, even this one is by far the most sophisticated, stable and reliable w:wiki engine there is. Jubo-jubo recommends if we want to start and sustain a wiki as some kind of information resource
    • I have never really looked into the hosting a chat on a website field but could do so in a few days time
    * Wikipedia's list of web chat software lists a few that can be embedded onto a website by single line of code in the website
    * w:Comparison of instant messaging protocols may be of use.

    Planning the trip to Germany[edit | edit source]

    Useful links are:

    Planning for continuity[edit | edit source]

    • After the end of the w:project how and by whom will the services created within the project be maintained
    • Content manager, person who adds content to site
    • Administrator for administering the server
    • Communications responsible, answering emails and other communications
    • Some other role ?

    References[edit | edit source]

    1. ↑ "Asylum - Definition". Merriam-Webster Dictionary - Merriam-webster.com. Retrieved 2012-08-17.
    2. ↑ Template:Verkkoviite
    3. ↑ Template:Verkkoviite
    4. ↑ "refugee, n." [[w:Oxford English Dictionary Online|]]. November 2010. Retrieved 23 February 2011.
    5. ↑ Kielitoimiston sanakirja : pakolainen
    6. ↑ http://www.ihmisoikeudet.net/index.php?page=geneven-pakolaissopimus
    7. ↑ Geneven pakolaissopimuksesta ihmisoikeudet.netissä
    Retrieved from "https://develop.consumerium.org/w/index.php?title=User:Jukeboksi/BBA_studies/Nonprofit-markkinointi&oldid=53095"