Brand: Difference between revisions - Consumerium development wiki

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'''Brand is a feature of [[product]]'''

'''Brand is a [[feature]] of [[product]]'''

A brand can be identified by combining the triple [[country]], [[company]] that holds rights to the name, and the [[brand name]] itself.

The company component is essential, because brand name clashes within a country are possible (usually on a very small scale though). If two small businesses operating on different fields in different places use the same brand name for their product or service, it's not a big problem.

:Don't confuse a [[brand]] with a [[trademark]]. The trademark is property reflecting [[social capital]]. The brand is a more psychological concept.

::Why not. The average [[consumer]] does not make distinctions between what is a brand and what is a [[trademark]] and aren't brands usually trademarked?

See '''[[Brand management]]''' for more indepth information to the world of '''brands'''.

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-'''Brand is a feature of [[product]]'''
+'''Brand is a [[feature]] of [[product]]'''
 A brand can be identified by combining the triple [[country]], [[company]] that holds rights to the name, and the [[brand name]] itself.
 The company component is essential, because brand name clashes within a country are possible (usually on a very small scale though). If two small businesses operating on different fields in different places use the same brand name for their product or service, it's not a big problem.
+:Don't confuse a [[brand]] with a [[trademark]].  The trademark is property reflecting [[social capital]].  The brand is a more psychological concept.
+::Why not. The average [[consumer]] does not make distinctions between what is a brand and what is a [[trademark]] and aren't brands usually trademarked?
+See '''[[Brand management]]''' for more indepth information to the world of '''brands'''.