Experience Economy: Difference between revisions
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'''Experience Economy''' is a book by Pine and Gilmore arguing that the way consumers actually perceive the market is as a set of experiences. These are supported and improved by an underlying [[service economy]]. The more complex and fulfilling experiential relationships are called "[[transformations]]" and include [[transformative learning]] and religious and spiritual experiences. | '''Experience Economy''' is a book by Pine and Gilmore arguing that the way consumers actually perceive the market is as a set of experiences. These are supported and improved by an underlying [[service economy]]. The more complex and fulfilling experiential relationships are called "[[transformations]]" and include [[transformative learning]] and religious and spiritual experiences. | ||
See [[w:Experience Economy]] | See [[w:The Experience Economy]] | ||
Latest revision as of 18:28, 13 December 2003
Experience Economy is a book by Pine and Gilmore arguing that the way consumers actually perceive the market is as a set of experiences. These are supported and improved by an underlying service economy. The more complex and fulfilling experiential relationships are called "transformations" and include transformative learning and religious and spiritual experiences.