User:Jukeboksi/JT Foxx Megaspeaker event Helsinki: Difference between revisions
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* Employ '''entertrainment''' (portemanteau of [[w:entertainment|entertainment]] and training) to retain audience interest. | * Employ '''entertrainment''' (portemanteau of [[w:entertainment|entertainment]] and training) to retain audience interest. | ||
* '''[[w:Branding|Branding]]''' is important - [[w:Personal branding|Personal branding]] and [[w:Brand management|Brand management]] | * '''[[w:Branding|Branding]]''' is important - [[w:Personal branding|Personal branding]] and [[w:Brand management|Brand management]] | ||
* Do an '''annual [[w:Convention (meeting)|event]]''' | |||
* It is about '''[[w:Closing (sales)|closing the sale]]''' | |||
* Think [[w:Monetization|Monetization]] | |||
=== Types of speaking === | === Types of speaking === | ||
| Line 37: | Line 40: | ||
* Best days to do a preview are Tuesday, Wednesday, Thursday and Saturday | * Best days to do a preview are Tuesday, Wednesday, Thursday and Saturday | ||
* [[w:Situation awareness|Situation awareness]] | * [[w:Situation awareness|Situation awareness]] | ||
* Solve problems | |||
* Make yourself valuable | |||
* [[w:Mission statement|Mission]] -> [[w:Vision|Vision]] -> [[w:Culture|Culture]] | |||
* You should have approx 15 [[w:marketing|marketing]] triggers in your speech | |||
* 40% of speaking is the fundamentals and 60% is coaching and branding | |||
* If someone else sells you it is more convincing than if you try to do it yourself | |||
* [[w:Pricing|Pricing]] psychology is important | |||
=== Event formats === | === Event formats === | ||
| Line 61: | Line 70: | ||
* Speaker and coach [[w:celebrity|celebrity]] | * Speaker and coach [[w:celebrity|celebrity]] | ||
* Celebrity authority | * Celebrity authority | ||
=== On branding === | |||
* [[w:Brand awareness|Brand awareness]] | |||
* [[w:Brand preference|Brand preference]] | |||
* [[w:Brand ambassador|Brand ambassador]] (brand advocacy) | |||
* Brand insistence | |||
=== JT's tips for making a biography video === | |||
# Best moment in your life | |||
# Worst moment of your life | |||
# What other say about you | |||
# Vision – Where you are going next? | |||
# Have other people describe you in one word | |||
# Close with coming the full circle | |||
=== Planning your slides === | |||
* Starting slide with your authority title. Make it good but realistic. | |||
* Show results | |||
* Utilize [[w:Fan loyalty#Brand Association|brand association]] | |||
* Mission by story | |||
* Content slide - either a chart or other graphic | |||
* Issue a challenge | |||
* The "but"-slide | |||
* What is holding you back? | |||
* Do you want my help? | |||
=== See also === | |||
* [[w:Celebrity branding|Celebrity branding]] | |||
=== External links === | |||
* [http://jtfoxx.com/ JT Foxx'es official website] | |||
* [http://jtfoxxblog.com/ JT Foxx'es blog] | |||
* [http://jtfoxxfamilyreunion.com/ JT Foxx Family Reunion] an annual happening | |||
* http://millionaireunderdog.com/ JT Foxx'es biography video | |||
* [https://twitter.com/jtfoxx @jtfoxx on twitter] | |||
* [https://www.facebook.com/JTFoxxFanPage/ JT Foxx Fan Page on Facebook] | |||
=== Other services === | |||
* http://internetjock.com/ quality voice overs on a budget | |||
* https://www.fiverr.com/ - various services for $5 | |||
Latest revision as of 10:21, 31 July 2020
Free Megaspeaker event in Helsinki[edit | edit source]
Monday 2016-06-27 at the Radisson Blu Royal Helsinki
Why are you looking to become a great speaker?[edit | edit source]
- Platform (Platform evangelism but not limited to it)
- Professional (Consultant)
Who is JT Foxx?[edit | edit source]
- Serial entrepreneur
- International speaker
- Business consultant
- Sales trainer
- Recruitment specialist
- Sports trainer
- Coach
How to make it?[edit | edit source]
- Employ the Third-party technique (marketing)
- Go beyond Communication to connecting
- Body language and vivid intonation
- Employ entertrainment (portemanteau of entertainment and training) to retain audience interest.
- Branding is important - Personal branding and Brand management
- Do an annual event
- It is about closing the sale
- Think Monetization
Types of speaking[edit | edit source]
- Keynote speaking
- Education
- Platform speaking is the most profitable speaking arrangement
Tips for successful speaking[edit | edit source]
- Front-end-model
- 90-minute preview
- 12-o-clock or 6-o-clock event. Investors at 12, wage laborers at 6
- Best days to do a preview are Tuesday, Wednesday, Thursday and Saturday
- Situation awareness
- Solve problems
- Make yourself valuable
- Mission -> Vision -> Culture
- You should have approx 15 marketing triggers in your speech
- 40% of speaking is the fundamentals and 60% is coaching and branding
- If someone else sells you it is more convincing than if you try to do it yourself
- Pricing psychology is important
Event formats[edit | edit source]
- 90-minute preview model
- 3 hour preview
- One day event
- 2 day event
Securing an audience[edit | edit source]
- Registration (1100 for this event)
- Confirmation (682)
- Show-up (282)
Pricing speaking events[edit | edit source]
- Free event (show up usually 16-18% of confirmed)
- For charge event (show up 10-20% of confirmed)
- Freemium
Levels[edit | edit source]
- Specialist and generalist
- Speaker and coach authority
- Speaker and coach celebrity
- Celebrity authority
On branding[edit | edit source]
- Brand awareness
- Brand preference
- Brand ambassador (brand advocacy)
- Brand insistence
JT's tips for making a biography video[edit | edit source]
- Best moment in your life
- Worst moment of your life
- What other say about you
- Vision – Where you are going next?
- Have other people describe you in one word
- Close with coming the full circle
Planning your slides[edit | edit source]
- Starting slide with your authority title. Make it good but realistic.
- Show results
- Utilize brand association
- Mission by story
- Content slide - either a chart or other graphic
- Issue a challenge
- The "but"-slide
- What is holding you back?
- Do you want my help?
See also[edit | edit source]
External links[edit | edit source]
- JT Foxx'es official website
- JT Foxx'es blog
- JT Foxx Family Reunion an annual happening
- http://millionaireunderdog.com/ JT Foxx'es biography video
- @jtfoxx on twitter
- JT Foxx Fan Page on Facebook
Other services[edit | edit source]
- http://internetjock.com/ quality voice overs on a budget
- https://www.fiverr.com/ - various services for $5