User:Jukeboksi/JT Foxx Megaspeaker event Helsinki: Difference between revisions

Revision as of 12:00, 27 June 2016

Monday 2016-06-27 at the Radisson Blu Royal Helsinki

Employ the Third-party technique (marketing)
Go beyond Communication to connecting
Body language and vivid intonation
Employ entertrainment (portemanteau of entertainment and training) to retain audience interest.
Branding is important - Personal branding and Brand management
Do an annual event
It is about closing the sale
Think Monetization

Front-end-model
90-minute preview
12-o-clock or 6-o-clock event. Investors at 12, wage laborers at 6
Best days to do a preview are Tuesday, Wednesday, Thursday and Saturday
Situation awareness
Solve problems
Make yourself valuable
Mission -> Vision -> Culture
You should have approx 15 marketing triggers in your speech
40% of speaking is the fundamentals and 60% is coaching and branding
If someone else sells you it is more convincing than if you try to do it yourself
Pricing psychology is important

Promoter does Promotion and takes approx. 50% of the revenue to cover his costs and make a profit.

@@ Line 91: / Line 91: @@
 * Utilize [[w:Fan loyalty#Brand Association|brand association]]
 * Mission by story
+* Content slide - either a chart or
+* Issue a challenge
+* The "but"-slide
 === See also ===