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 :{{Q|'''Marketing''' is the process of communicating the value of a product or service to [[w:customers|customers]], for the purpose of selling the product or service. It is a critical business function for attracting customers.|Wikipedia|[[w:marketing|marketing]]}}
+:{{Q|'''Marketing''' serves 2 purposes: #1 Keep the consumers informed of prices and offerings and #2 To do brand enhancement and post-sales brand image reinforcement.|jubo-jubo|[[User:Jukeboksi/BBA_studies/Marketing|marketing]]}}
+:{{Q|'''Advertising''' (or '''advertizing''')<ref>[http://www.collinsdictionary.com/dictionary/english/advertising advertizing/advertizing]. [[w:Collins English Dictionary|Collins English Dictionary Online]].</ref><ref>[http://dictionary.reference.com/browse/advertize advertize]. [[w:Random House Webster's Unabridged Dictionary]]. Retrieved from [[Dictionary.com]]</ref><ref>[http://www.thefreedictionary.com/advertize advertize]. [[w:Webster's Dictionary|Webster's Revised Unabridged Dictionary]]. Retrieved from [[TheFreeDictionary.com]]</ref> is a form of [[w:marketing|marketing]] [[w:communication|communication]] used to persuade an [[w:audience|audience]] to take or continue some action, usually with respect to a commercial offering, or  political or ideological support.|Wikipedia|[[w:advertising]]}}
 == GloBBA marketing curriculum ==
@@ Line 8: / Line 12: @@
 # [[#Corporate Social Responsibility|Corporate Social Responsibility]] - [[w:Corporate responsibility]] ( [[w:fi:Yhteiskuntavastuu]] )
 # [[#Customer oriented operations planning (marketing)|Customer oriented operations planning (marketing)]]
-Free choice studies:
-# [[Nonprofit-markkinointi]]
 Sales and marketing specialization track
 # [[#Creative Corporate and Marketing Communication|Creative Corporate and Marketing Communication]]
-# [[Innovation Management for Global Competitiviness]]
+# [[User:Jukeboksi/BBA_studies/Innovation Management for Global Competitiviness]]
-# [[Sales and selling#Strategic Business-to-Business Relationship Management|Strategic Business-to-Business Relationship Management]]
+# [[User:Jukeboksi/BBA_studies/Marketing#Strategic Business-to-Business Relationship Management|Strategic Business-to-Business Relationship Management]]
 # [[#Successful Event|Successful Event]]
-# [[Sales and selling#Business-to-Business Selling and Sales Management|Business-to-Business Selling and Sales Management‎]]
+# [[User:Jukeboksi/BBA_studies/Sales and selling#Business-to-Business Selling and Sales Management|Business-to-Business Selling and Sales Management‎]]
+Marketing#Strategic Business-to-Business Relationship Management
 {{Marketing}}
 {{Internet marketing}}
@@ Line 262: / Line 263: @@
 == Creative Corporate and Marketing Communication ==
-=== Creative Corporate and Marketing Communication - Week 1 ===
+=== Creative Corporate and Marketing Communication - Session 1 ===
 * '''[[w:Brand|Brand]]''' is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia )
@@ Line 331: / Line 332: @@
 * '''[[w:Windows Movie Maker]]''' (Ticker symbol: MSFT )  ([http://windows.microsoft.com/fi-fi/windows-live/movie-maker Free download from Microsoft]) runs on Windows7 and WindowsXP
-=== Creative Corporate and Marketing Communication - Week 2 - Integrated marketing communication ===
+=== Creative Corporate and Marketing Communication - Session 2 - Integrated marketing communication ===
 * '''[[w:Corporate communication|Corporate communication]]''' is a  set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends.<ref name=":0">[[w:Riel, Cees B.M. van|]]; Fombrun, Charles J. (2007). Essentials Of Corporate Communication: Abingdon & New York: Routledge. ISBN [[w:Special:BookSources/9780415328265|9780415328265|]].</ref>
@@ Line 370: / Line 371: @@
 ::::::** [[w:List of film topics|List of film-related topics...]] ( [[w:storyboard#See also|Wikipedia article on storyboard see also section]] )
-=== Creative Corporate and Marketing Communication - Week 3 - Introduction to making videos ===
+=== Creative Corporate and Marketing Communication - Session 3 - Introduction to making videos ===
 '''[[w:Guerrilla marketing|Guerrilla marketing]]''' was originally a [[w:marketing|marketing]] strategy in which low-cost, unconventional means (including the use of [[w:graffiti|graffiti]], [[w:Sticker art|sticker bombing]], [[w:Flyposting|flyer posting]], etc.) were used in a (generally) localized fashion to draw attention to an idea, product, or service.
 ::Today, guerrilla marketing may also include promotion through a network of individuals, groups, or organizations working to popularize a product or idea by use of such strategies as [[w:flash mobs|flash mobs]], [[w:Viral marketing|viral marketing campaigns]], or [[w:Undercover marketing#Internet marketing|internet marketing]]. ( Wikipedia )
+=== Creative Corporate and Marketing Communication - Session 4 - Branding ===
+* '''Brand image vs. brand identity'''
+::* '''[[w:brand#Brand identity|Brand identity]]''' is the outward expression of a brand – including its name, trademark, communications, and visual appearance ( Wikipedia )
+::* The psychological aspect, sometimes referred to as the '''[[w:Brand#Concepts|brand image]]''', is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(ies) providing them. ( Wikipedia )
+* '''[[w:Brand alliances|Brand alliances]]''' is a [[w:brand|brand]]ing strategy used in a [[w:business alliance|business alliance]]. Brand alliances are divided into three types.
+:** '''[[w:Cobranding|Cobrands]]''' also called brand partnership,<ref>http://www.schmoozyfox.com/2010/03/brand-partnerships/</ref> is when two companies form an [[w:Brand alliances|alliance]] to work together, creating marketing synergy. As described in ''Co-Branding: The Science of Alliance'':<ref name="customersandcapital.com">{{cite web | url= http://www.customersandcapital.com/book/2007/09/co-branding-tra.html| title= Competing for Customers and Capital| work= Southwest Airlines: Put a Little LUV in Your Logo!| publisher=customersandcapital.com}}</ref> ( Wikipedia )
+:** '''[[w:Brand alliances#Brand licenses|Brand licenses]]''' are a contractual agreement where a company lets another organisation use its brand on other products in exchange for a licensing fee. ( Wikipedia )
+:** '''[[w:Brand alliances#Cross marketing|Cross marketing]]''' is an agreement for mutual promotion between two companies. One company for instance will include coupons for another company in its parcels to its clients if the other company will agree to include a promotion from the other company in its direct mails to its client base. ( Wikipedia )
+* '''[[w:Co-creation|Co-creation]]''' is a management initiative, or form of [[w:economic strategy|economic strategy]], that brings different parties together (for instance, a company and a group of customers), in order to jointly produce a mutually valued outcome.<ref>Prahalad, C.K.; Ramaswamy, V. (2004) "Co-Creation Experiences: The Next Practice in Value Creation". ''[[w:Journal of Interactive Marketing]]''. Volume 18, Number 3.</ref>
+* '''[[w:Brand management|Brand management]]''' is the analysis and planning on how that [[w:brand|brand]] is perceived in the [[w:market (economics)|market]].
+::**Developing a good relationship with the [[w:target market|target market]] is essential for brand management.
+::**Tangible elements of brand management include the product itself; look, price, the packaging, etc.
+::**The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.
+:::: A brand manager would oversee all of these things. ( Wikipedia )
+=== Creative Corporate and Marketing Communication - Session 5 - Digital marketing ===
+* The '''[[w:sociology of the Internet|sociology of the Internet]]''' involves the application of sociological theory and method to the [[w:Internet]] as a source of information and communication. [[w:Sociologists|Sociologists]] are concerned with the social implications of the technology; new [[w:social networks|social networks]], [[w:Virtual community|virtual communities]] and ways of [[w:social interaction|interaction]] that have arisen, as well as issues related to [[w:cyber crime|cyber crime]]. ( Wikipedia )
+* '''[[w:Online advertising|Online advertising]]''', also called '''online marketing''' or '''Internet advertising''', is a form of marketing and advertising which uses the Internet to deliver [[w:promotion (marketing)|promotional]] marketing messages to consumers.  It includes email marketing, [[w:search engine marketing|search engine marketing]] (SEM), social media marketing, many types of [[w:display advertising|display advertising]] (including [[w:web banner|web banner]] advertising), and [[w:mobile advertising|mobile advertising]]. ( Wikipedia )
+* '''[[w:Digital marketing|Digital marketing]]''' is [[w:marketing|marketing]] that makes use of electronic devices ([[w:computer|computer]]s) such as [[w:personal computer|personal computer]]s, [[w:smartphone|smartphone]]s, [[w:Cell phone|cellphones]], [[w:tablet computer|tablets]] and [[w:game console|game console]]s to engage with stakeholders. ( Wikipedia )
+* '''[[w:Social media marketing|Social media marketing]]''' is the process of gaining [[w:Web traffic|website traffic]] or attention through social media sites.<ref>{{cite journal|author=Trattner, C., Kappe, F.|url=http://www.austria-lexikon.at/attach/User/Trattner%20Christoph/trattner_kappe.pdf |title=Social Stream Marketing on Facebook: A Case Study|journal= International Journal of Social and Humanistic Computing (IJSHC)|year= 2013|volume=2|issue= 1/2}}</ref>
+:'''Types of videos''' according to Lasse Rouhiainen:
+:* Tutorial
+:* Testimonial ( or case study is a better expression )
+:* Product
+:* Story
+* '''Lasse advices to maximize your touchpoints'''
+::A '''[[w:Touchpoint|Touchpoint]]''' (contact point, customer contact, Moment of Truth, point of contact) describes the interface of a [[w:product (business)|product]], [[w:Service (economics)|service]] or [[w:brand|brand]] with [[w:customer|customer]]s/users, non-customers, employees and other [[w:stakeholder (corporate)|stakeholders|]], before, during and after a transaction. This may be applied in [[w:business-to-business|business-to-business]] as well as [[w:business-to-consumer|business-to-consumer]] environments. ( Wikipedia )
+''"Make many types of videos as well as a series of videos of some type to maximize the touchpoints."'' - Jubo-jubo
+* In [[w:Internet marketing|online marketing]] a '''[[w:landing page|landing page]]''', sometimes known as a "'''lead capture page'''" or a "'''lander'''", is a single web page that appears in response to clicking on a [[w:search engine optimization|search engine optimized]] search result or an [[w:Ad serving|online advertisement]]. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. ( Wikipedia )
+:'''Lasse uses''':
+:* '''[[w:Jing (software)]]''' is a [[w:screencast|screencast]]ing [[w:computer program|computer program]] launched in 2007 as Jing Project by the [[w:TechSmith|TechSmith Corporation]].<ref>{{cite news
+  |title=TechSmith Announces the Jing Project.
+  |url=http://www.accessmylibrary.com/coms2/summary_0286-33477989_ITM
+  |work = [[Business Wire]]
+  |publisher = The Gale Group, Inc.
+  |location = Okemos, Michigan
+  |date=28 November 2007
+  |accessdate=8 February 2011
+  |archiveurl=http://www.webcitation.org/5cyzBYLKM
+  |archivedate=11 December 2008
+}}</ref><ref name="Riley">{{cite news |last=Riley |first=Duncan |date=2007-07-19 |title=The Jing Project: The 3 Legged Dog Of Screen Captures And Screencasting |url=http://techcrunch.com/2007/07/19/the-jing-project-the-3-legged-dog-of-screen-captures-and-screencasting/ |publisher=[[TechCrunch]] |accessdate=2014-07-22 |archiveurl=http://www.webcitation.org/6RFafqRuZ |archivedate=2014-07-22 }}</ref> ( Wikipedia )
+:* '''http://www.powtoon.com/''' - Create animated videos and presentations
+:* '''Snapchat'''[https://www.snapchat.com/ (.com)] is a [[w:Photo sharing|photo messaging]] application ( Wikipedia )
+:* A '''[[w:podcast|podcast]] ''' is a [[w:Digital media|digital medium]] that consists of an episodic series of [[w:digital audio|audio]], [[w:digital video|video]], [[w:digital radio|digital radio]], [[w:PDF|PDF]], or [[w:ePub|ePub]] [[w:Computer file|files]] subscribed to and [[w:download|download]]ed through [[w:web syndication|web syndication]] or streamed on-line to a computer or mobile device. ( Wikipedia )
+=== Creative Corporate and Marketing Communication - Session 6 - Project plan presentations ===
 == Successful Event ==
@@ Line 421: / Line 487: @@
 * Know your objectives ( should be measurable )
+Planning the programme
+* Fixed points -> derive the starting points from the fixed points
+* Theme -> consistency -> brand
+*
+=== Successful Event - Presentation on customer experience management ===
+==== Successful Event - Presentation on customer experience management - Key definitions ====
+{{Q|A '''[[w:Touchpoint|Touchpoint]]''' (contact point, customer contact, point of contact) describes the interface of a [[w:product (business)|product]], [[w:Service (economics)|service]] or [[w:brand|brand]] with [[w:customer|customer]]s/users, non-customers, employees and other [[w:stakeholder (corporate)|stakeholders]], before, during and after a transaction. This may be applied in [[w:business-to-business|business-to-business]] as well as [[w:business-to-consumer|business-to-consumer]] environments.|Wikipedia|touchpoints}}
+* '''[[w:Customer experience|Customer experience]]''' ('''CX''') is the sum of all experiences a [[w:customer|customer]] has with a [[w:supply chain|supplier]] of [[w:good (economics)|goods]] and/or [[w:Service (economics)|services]], over the duration of their [[w:Customer relationship management|relationship]] with that supplier.
+::This can include
+:::* awareness,
+::::*discovery,
+:::::*attraction,
+::::::*interaction,
+:::::::*purchase,
+::::::::*use,
+:::::::::*cultivation and
+::::::::::*advocacy.
+{{Q|'''[[w:Experience design|Experience design]]''' ('''XD''') is the practice of [[w:design|design]]ing products, processes, services, events, and environments with a focus placed on the quality of the [[w:user experience|user experience]] and culturally relevant solutions.<ref>{{cite book|last=Aarts|first=Emile H. L.|author2=Stefano Marzano|title=The New Everyday: Views on Ambient Intelligence|publisher=010 Publishers|year=2003|isbn=978-90-6450-502-7|page=46}}</ref>|Wikipedia|[[w:experience design|experience design]]}}
+::{{Q|In its commercial context, '''[[w:experience design|experience design]]''' is driven by consideration of the moments of engagement, or [[w:touchpoint|touchpoint]]s, between people and brands, and the [[w:idea|idea]]s, [[w:emotions|emotions]], and [[w:memories|memories]] that these moments create.|Wikipedia|[[w:Experience_design#Commercial_context|experience design in the commercial context]]}}
+* A '''[[w:Touchpoint|Touchpoint]]''' (contact point, customer contact, Moment of Truth, point of contact) describes the interface of a [[w:product (business)|product]], [[w:Service (economics)|service]] or [[w:brand|brand]] with [[w:customer|customer]]s/users, non-customers, employees and other [[w:stakeholder (corporate)|stakeholders]], before, during and after a transaction. This may be applied in [[w:business-to-business|business-to-business]] as well as [[w:business-to-consumer|business-to-consumer]] environments. ( Wikipedia )
+* In its commercial context, '''[[w:experience design|experience design]]''' is driven by consideration of the moments of engagement, or [[w:touchpoint|touchpoint]]s, between people and brands, and the [[w:idea|idea]]s, [[w:emotions|emotions]], and [[w:memories|memories]] that these moments create.
+:::Commercial experience design is also known as [[w:customer experience|customer experience]] design. In the domain of [[w:marketing|marketing]], it may be associated with [[w:experiential marketing|experiential marketing]].
+:::::Experience designers are often employed to identify existing touchpoints and create new ones, and then to score the arrangement of these touchpoints so that they produce the desired outcome. ( Wikipedia on [[w:Experience_design#Commercial_context|experience design in the commercial context]] )
+* '''[[w:Customer satisfaction|Customer satisfaction]]''' is a term frequently used in [[w:marketing|marketing]].
+::It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified [[w:Contentment|satisfaction]] goals."<ref name=Marketing_Metrics>Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0-13-705829-2.</ref> ( Wikipedia )
+::* '''[[w:Customer satisfaction research|Customer satisfaction research]]''' is that area of [[w:marketing research|marketing research]] which focuses on customers' perceptions with their shopping or purchase [[w:experience|experience]]. ( Wikipedia )
+* '''[[w:Customer experience transformation|Customer experience transformation]]''' (CxT) is a strategy that uses [[w:business process management]] to enhance [[w:customer service|customer service]] experience from any [[w:customer|customer]] [[w:touchpoint|touchpoint]]. ( Wikipedia )
+==== Successful Event - Presentation on customer experience management - Technological solutions ====
+* '''[[w:Business process management|Business process management]]''' ('''BPM''') is a field in [[w:Operations Management|operations management]] that focuses on improving corporate performance by managing and optimising a company's business processes.<ref name="Panagacos2012">{{cite book|author=Theodore Panagacos|title=The Ultimate Guide to Business Process Management: Everything You Need to Know and How to Apply It to Your Organization|url=http://books.google.com/books?id=AyCQMQEACAAJ|date=25 September 2012|publisher=CreateSpace Independent Publishing Platform|isbn=978-1-4774-8613-9|pages=6–7}}</ref> It can therefore be described as a "[[w:process optimization|process optimization]] process."  It is argued that BPM enables organizations to be more efficient, more effective and more capable of change than a functionally focused, traditional hierarchical management approach.<ref>[http://portal.acm.org/citation.cfm?id=1558897.1558901&coll=ACM&dl=ACM&CFID=86325717&CFTOKEN=44883106  Ryan K. L. Ko (2009). A computer scientist's introductory guide to business process management (BPM)], ACM Crossroads 15(4), ACM Press
+</ref> These processes can impact the cost and revenue generation of an organization.
+* An '''[[w:issue tracking system|issue tracking system]]''' (also '''ITS''', '''trouble ticket system,''' '''support ticket,'''  '''request management''' or '''incident ticket system''') is a [[w:computer software|computer software]] package that manages and maintains lists of [[W:Issue (computers)|issues]], as needed by an organization. ( Wikipedia )
+* '''[[w:Customer feedback management services|Customer feedback management (CFM) online services]]''' are [[w:web applications|web applications]] that allow businesses to manage user suggestions and complaints in a structured fashion.
+::A 2011 study conducted by [[w:Aberdeen Group|Aberdeen Group]] showed that companies using customer feedback management services and social media monitoring have a 15% better customer retention rate.<ref>{{cite web|last=Omer|first=Minkara|title=Customer Experience Management: Using the Power of Analytics to Optimize Customer Delight|url=http://www.aberdeen.com/Aberdeen-Library/7460/RA-customer-experience-satisfaction.aspx|publisher=[[w:Aberdeen Group|]]|accessdate=2012-02-12|date=2012-01-01|quote=Companies using customer feedback management and social media monitoring have a 15% better customer retention rate. [http://multichannelmerchant.com/crosschannel/four-ways-boost-your-customer-experience-0123-jt1/]}}</ref> ( Wikipedia )
+* '''[[w:Customer experience systems|Customer experience systems]]''' are integrated [[w:Business Support System|business]] and [[w:operational support systems|operational support systems]] (BSS/OSS) for [[w:telephone company|telephone company]] that particularly address [[w:service provider|service provider]]s’ mandate of focusing on the [[w:customer experience|customer experience]]. [...] the remaining differentiator is how well a company can deliver a customer experience that is ''personalized, rewarding, and meets customer needs''. (Peppers & Rogers 2005) <ref>{{cite book|author1=Martha Rogers|author2=Don Peppers|title=Return on Customer: Creating Maximum Value From Your Scarcest Resource|url=http://books.google.com/books?id=wvd4y742XPoC|accessdate=13 October 2012|date=21 June 2005|publisher=Random House Digital, Inc.|isbn=978-0-385-51030-1}}</ref> ( Wikipedia with modifications )
 ----
-== Nonprofit-markkinointi ==
-* See [[Nonprofit-markkinointi]] a free choice studies course
 == Read more on marketing: ==
@@ Line 430: / Line 541: @@
 * [[w:Shopper marketing]]
 * [[w:Category:Types of marketing]]
+* [[w:Category:Types of branding]]
 == References ==
 <references/>
+----
+<center>This article '''used to be''' at the address '''<nowiki>https://GloBBA12.si/wiki/Marketing</nowiki>''' from 2012 to 2016 and '''<nowiki>https://wiki.study/regarding/Marketing</nowiki>''' from 2016 to 2020</center>
 [[Category:realcontent]]
 [[Category:Marketing]]
 [[Category:Marketing specialization track]]