Brand: Difference between revisions
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'''Brand is a feature of [[product]]''' | '''Brand is a [[feature]] of [[product]]''' | ||
A brand can be identified by combining the triple [[country]], [[company]] that holds rights to the name, and the [[brand name]] itself. | A brand can be identified by combining the triple [[country]], [[company]] that holds rights to the name, and the [[brand name]] itself. | ||
The company component is essential, because brand name clashes within a country are possible (usually on a very small scale though). If two small businesses operating on different fields in different places use the same brand name for their product or service, it's not a big problem. | The company component is essential, because brand name clashes within a country are possible (usually on a very small scale though). If two small businesses operating on different fields in different places use the same brand name for their product or service, it's not a big problem. | ||
Revision as of 15:34, 15 April 2003
A brand can be identified by combining the triple country, company that holds rights to the name, and the brand name itself.
The company component is essential, because brand name clashes within a country are possible (usually on a very small scale though). If two small businesses operating on different fields in different places use the same brand name for their product or service, it's not a big problem.