Brand: Difference between revisions
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(well what's the distinction between brand and trademark, in practice and in theory?) |
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The company component is essential, because brand name clashes within a country are possible (usually on a very small scale though). If two small businesses operating on different fields in different places use the same brand name for their product or service, it's not a big problem. | The company component is essential, because brand name clashes within a country are possible (usually on a very small scale though). If two small businesses operating on different fields in different places use the same brand name for their product or service, it's not a big problem. | ||
:Don't confuse a [[brand]] with a [[trademark]]. The trademark is property reflecting [[social capital]]. The brand is a more psychological concept. | |||
::Why not. The average [[consumer]] does not make distinctions between what is a brand and what is a [[trademark]] and aren't brands usually trademarked? | |||
See '''[[Brand management]]''' for more indepth information to the world of '''brands'''. | |||
Latest revision as of 13:37, 16 March 2004
A brand can be identified by combining the triple country, company that holds rights to the name, and the brand name itself.
The company component is essential, because brand name clashes within a country are possible (usually on a very small scale though). If two small businesses operating on different fields in different places use the same brand name for their product or service, it's not a big problem.
- Don't confuse a brand with a trademark. The trademark is property reflecting social capital. The brand is a more psychological concept.
See Brand management for more indepth information to the world of brands.