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Brand: Difference between revisions
well what's the distinction between brand and trademark, in practice and in theory?
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The company component is essential, because brand name clashes within a country are possible (usually on a very small scale though). If two small businesses operating on different fields in different places use the same brand name for their product or service, it's not a big problem. | The company component is essential, because brand name clashes within a country are possible (usually on a very small scale though). If two small businesses operating on different fields in different places use the same brand name for their product or service, it's not a big problem. | ||
:Don't confuse a [[brand]] with a [[trademark]]. The trademark is property reflecting [[social capital]]. The brand is a more psychological concept. | |||
::Why not. The average [[consumer]] does not make distinctions between what is a brand and what is a [[trademark]] and aren't brands usually trademarked? | |||
See '''[[Brand management]]''' for more indepth information to the world of '''brands'''. | See '''[[Brand management]]''' for more indepth information to the world of '''brands'''. | ||