Editing User:Jukeboksi/BBA studies/Target Economic Regions

Teacher: Madeleine Vakkuri

Study material: ? + Moodle

== Week 1 - Introduction ==

* A '''[[w:developed  country|developed  country]]''', '''industrialized country''', or "'''more economically developed country'''" ('''MEDC'''), is a sovereign state that has a highly developed economy and advanced technological infrastructure relative to other less industrialized nations. Most commonly, the criteria for evaluating the degree of economic development are [[w:gross domestic product|gross domestic product]] (GDP), the [[w:per capita income|per capita income]], level of industrialization, amount of widespread infrastructure and general standard of living. ( Wikipedia )

* An '''[[w:emerging markets|emerging market]]''' is a country that has some characteristics of a [[w:developed market|developed market]] but is not yet a developed market. This includes countries that may be developed markets in the future or were in the past. ( Wikipedia )

* The category of '''[[w:newly industrialized country|newly industrialized country]]''' ('''NIC''') is a [[w:Socioeconomics|socioeconomic]] [[w:Categorization|classification]] applied to several countries around the world by [[w:political scientist|political scientist]]s and [[w:economist|economist]]s. ( Wikipedia )

* A '''[[w:developing country|developing country]]''', also called a '''less-developed country''', is a nation with a lower living standard, underdeveloped industrial base, and low [[w:Human Development Index|Human Development Index]] (HDI) relative to other countries. ( Wikipedia )


'''Groupings:'''

** '''[[w:BRICS|BRICS]]''' is the acronym for an association of five major [[w:Emerging market|emerging national economies]]: '''Brazil, Russia, India, China, and South Africa'''. The grouping was originally known as "[[w:BRIC|BRIC]]" before the inclusion of South Africa in 2010. ( Wikipedia )
** [[w:G8+5|G8+5]]
** [[w:G-20 major economies|G-20 major economies]]
** [[w:G20 developing nations|G20 developing nations]]
** [[w:BRIC|BRIC]] / [[w:MINT (economics)|MINT]] / [[w:Next Eleven|Next Eleven]]
** [[w:Emerging and growth-leading economies|Emerging and growth-leading economies]]
** [[w:CIVETS|CIVETS]]
** [[w:VISTA (economics)|VISTA]]

''' Further reading on newly industrialized countries '''
** [[w:Science in newly industrialized countries|Science in newly industrialized countries]]
** [[w:North–South divide|North–South divide]]

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=== Week 2 - Reputation, image and brand ===

* '''[[w:Reputation|Reputation]]''' of a social entity (a [[w:person|person]], a [[w:social group|social group]], an [[w:organization|organization]]) is an opinion about that entity, typically a result of social evaluation on a set of criteria.  It is important in [[w:business|business]], [[w:education|education]], [[w:online communities|online communities]], and many other fields. 
::: Reputation may be considered as a component of [[w:Identity (social science)|identity]] as defined by others.
::: Reputation is known to be a [[w:ubiquitous|ubiquitous]], [[wikt:spontaneous|spontaneous]], and highly efficient [[w:mechanism of social control|mechanism of social control]] in natural societies. ( Wikipedia )
:::** '''[[w:Reputation management|Reputation management]]''' is the understanding or influencing of an individual's or business's reputation. It was originally coined as a [[w:public relations|public relations]] term, but advancement in computing, the internet and social media made it primarily an issue of [[w:Search engine results page|search results]]. Some parts of reputation management are often associated with ethical grey areas, such as [[w:astroturfing]] review sites, censoring negative complaints or using [[w:Search engine optimization|SEO]] tactics to [[w:game the system|game the system]] and influence results. ( Wikipedia )

* '''[[w:Identity (social science)|Identity (social science)]]''' is a person's conception and expression of their own ([[w:self-identity|self-identity]]) and others' individuality or group affiliations (such as [[w:corporate identity|corporate identity]], [[w:national identity|national identity]] and [[w:cultural identity|cultural identity]]). ( Wikipedia )

:::* A '''[[w:corporate identity|corporate identity]]''' is the overall image of a [[w:corporation|corporation]] or firm or business in the minds of diverse publics, such as customers and investors and employees. It is a primary task of the [[w:corporate communications|corporate communications]] department to maintain and build this identity to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of [[w:brand|brand]]ing and the use of [[w:trademarks|trademarks]]. ( Wikipedia )
:::* '''[[w:Brand#Brand identity|Brand identity]]''' is the outward expression of a brand – including its name, trademark, communications, and visual appearance ( Wikipedia )

* '''[[w:Brand|Brand]]''' is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia )

:::* '''[[w:Brand management|Brand management]]''' is a communication function in [[w:marketing|marketing]] that includes analysis and planning on how that [[w:brand|brand]] is positioned in the [[w:market (economics)|market]], which target public the brand is targeted at, and maintaining a desired reputation of the brand. ( Wikipedia )

:::* '''[[w:Brand implementation|Brand implementation]]''' refers to the physical representation and consistent application of [[w:brand identity|brand identity]] across [[w:Visual brand language|visual]] and [[w:Brand language|verbal]] media. In visual terms, this can include [[w:signage|signage]], [[w:uniforms|uniforms]], [[w:Livery|liveries]], interior design and branded merchandise. ( Wikipedia )

:::* '''[[w:Sustainability brands|Sustainability brands]]''' are products and services that are [[w:brand|brand]]ed to signify a special added value in terms of environmental and social benefits to the customer and thus enable the differentiation from competitors. ( Wikipedia )

:::* '''[[w:Nation branding|Nation branding]]''' aims to measure, build and manage the [[w:reputation|reputation]] of countries (closely related to [[w:place branding|place branding]]). ( Wikipedia )

::::** [https://www.youtube.com/watch?v=umDOHnTQdFo Poland - Polska promotion] shown by teacher
::::** [https://www.youtube.com/watch?v=4eGqXvhOFrs  What the Finns need to know about Portugal] shown by teacher

* '''[[w:Positioning (marketing)|Positioning (marketing)]]''' is the [[w:marketing|marketing]] activity and process of identifying a market problem or opportunity, and developing a solution based on [[w:market research|market research]], [[w:Market segmentation|segmentation]] and supporting data. ( Wikipedia )

*'''[[w:Cees van Riel|Cornelis Bernardus Maria (Cees) van Riel]]''' (born June 15, 1951) is a Dutch [[w:organizational theorist|organizational theorist]], consultant, and Professor of Corporate Communication at [[w:Rotterdam School of Management|Rotterdam School of Management]] and Director of the Corporate Communication Centre at the [[w:Erasmus University|Erasmus University]], known for his work in the area of corporate communication and reputation management. ( Wikipedia )
::: He is most known for his work on the '''[[w:Cees van Riel#Work|RepTrak Model and RepTrak Alignment Monitor]]'''.
::: Van Riel co-founded '''[http://www.reputationinstitute.com/ The Reputation Institute]''' in 1997.

* The '''[[w:country-of-origin effect|country-of-origin effect]]''' (COE), also known as the '''made-in image''' and the '''nationality bias''', is a psychological effect describing how consumers' attitudes, perceptions and purchasing decisions are influenced by products' [[w:Country of Origin Labeling|country of origin labeling]]. ( Wikipedia )

* '''[[w:Country of origin|Country of origin]]''' ('''COO'''), is the [[w:sovereign state|country]] of [[w:manufacture|manufacture]], production, or growth where an [[w:merchandise|article]] or product comes from.  There are differing [[w:rules of origin|rules of origin]] under various national laws and international treaties. ( Wikipedia )

* '''[[w:Rules of origin|Rules of origin]]''' are used to determine the [[w:country of origin|country of origin]] of a product for purposes of [[w:international trade|international trade]]. ( Wikipedia )

* The '''3 Ts''' for urban development: [[w:tolerance|tolerance]], [[w:technology|technology]] and [[w:talent|talent]] ( Teacher )
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=== Week 3 - Topic What does it take to enter foreign markets? ===

* '''http://globaledge.msu.edu/comparator''' - Compare indicators across countries

* The '''[[w:Gini coefficient|Gini coefficient]]''' (also known as the '''Gini index''' or '''Gini ratio''') is a [[w:Statistical dispersion#Measures of statistical dispersion|measure of statistical dispersion]] intended to represent the income distribution of a nation's residents. This is the most commonly used measure of inequality. The coefficient varies between 0, which reflects complete equality and 100 (or 1), which indicates complete inequality (one person has all the income or consumption, all others have none). ( Wikipedia )

* '''[[w:Salesforce.com|Salesforce.com]] Inc.''' is a global [[w:cloud computing|cloud computing]] company headquartered in [[w:San Francisco|San Francisco]], [[w:California|California]]. Though best known for its [[w:customer relationship management|customer relationship management]] (CRM) product, Salesforce.com has also expanded into commercial applications of social networking through acquisition. ( Wikipedia )

=== Week 4 - Topic Market Intelligence & Industry Analysis for a Competitive Edge ===

* An '''[[w:industry analyst|industry analyst]]''' performs primary and secondary market research within an industry such as [[w:information technology|information technology]], consulting or [[w:insurance|insurance]]. ( Wikipedia )

* '''[[w:Marketing Research|Marketing Research]]''' is "the process or set of processes that links the consumers, customers, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. ( Wikipedia )

* '''[[w:Marketing intelligence|Marketing intelligence]]''' is the everyday information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics. Marketing intelligence is necessary when entering a foreign market. ( Wikipedia )

* '''[[w:Market intelligence|Market intelligence]]''' is the information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident [[w:decision-making|decision-making]] in determining strategy in areas such as [[w:market opportunity|market opportunity]], [[w:market penetration|market penetration]] strategy, and [[w:market development|market development]]. ( Wikipedia )

* '''[[w:Competitive intelligence|Competitive intelligence]]''' is the action of defining, gathering, analyzing, and distributing [[w:intelligence (information gathering)|intelligence]] about products, customers, competitors, and any aspect of the environment needed to support executives and managers making strategic decisions for an organization. ( Wikipedia )

=== Week 5 - Getting to Know EU for Business ===
* '''[[w:Enterprise Europe Network|Enterprise Europe Network]]''' is the largest information and consultancy network in Europe. The aim of the network is to help small business to make the most of the European marketplace. Enterprise Europe Network is a focal point network consisting of 600 organizations - chambers of commerce, regional development agencies, university technology centers, where about 4000 professionals are working in over 40 countries worldwide. Enterprise Europe Network Staff assist small business in sourcing new business & technology partners in Europe and advise them on accessing EU Funding. ( Wikipedia )

* The '''[[w:Erasmus Programme|Erasmus Programme]]''' ('''''E'''u'''r'''opean Community '''A'''ction '''S'''cheme for the '''M'''obility of '''U'''niversity '''S'''tudents'' is a [[w:European Union|European Union]] (EU) [[w:student exchange programme|student exchange programme]] established in 1987. ( Wikipedia )

* '''[http://www.youtube.com/watch?v=qOP2V_np2c0 RSA Animate - Crises of Capitalism]'''

* '''[[w:M-Pesa|M-Pesa]]''' ('''M''' for mobile, '''''pesa''''' is [[w:Swahili language|Swahili]] for money) is a mobile-phone based money transfer and [[w:microfinance|microfinancing]] service, launched in 2007 by [[w:Vodafone|Vodafone]] for [[w:Safaricom|Safaricom]] and [[w:Vodacom|Vodacom]], the largest mobile network operators in [[w:Kenya|Kenya]] and [[w:Tanzania|Tanzania]]. It has since expanded to Afghanistan, South Africa, India and in 2014 to Eastern Europe. M-Pesa allows users with a national ID card or passport to deposit, withdraw, and transfer money easily with a mobile device. ( Wikipedia )

==== EU legislations ====
* '''[[w:Primary legislation|Primary legislation]]''': 
:** '''[[w:treaties|treaties]]''' are agreements under [[w:international law|international law]] entered into by actors in international law, namely [[w:sovereign state|sovereign state]]s and [[w:international organizations|international organizations]]. ( Wikipedia )

* '''[[w:Secondary legislation|Secondary legislation]]''': 
:** '''[[w:Regulations|Regulation]]''' is a rule or law designed to control or govern conduct. In [[w:statism|statist]] mechanisms it can also be extended to monitoring and enforcement of rules as established by [[w:primary legislation|primary]] and/or [[w:delegated legislation|delegated legislation]]. ( Wikipedia )
:** '''[[w:Directive (European Union)|directives]]''' are legal acts of the [[w:European Union|European Union]], which requires [[w:Member state of the European Union|member states]] to achieve a particular result without dictating the means of achieving that result. ( Wikipedia )
:** '''[[w:Decision (European Union)|decisions]]''' - In [[w:European Union law|European Union law]], a decision is a legal instrument which is binding upon those individuals to which it is addressed. ( Wikipedia )
:** '''recommendations''' 
:** '''options''' ( Teacher )

=== Week 6 Online Getting to Know EU for Business ===

=== Week 7 - Trade & Intellectual Property ===
* '''Refresh [[Law#Week 46|Intellectual property]]''' from [[Law#International Law|International Law course]]

* '''[[w:Internal market|Internal market]]''' in the [[w:European Union|European Union]] (sometimes known as the single market, formerly the common market) seeks to guarantee the free movement of [[w:good (economics)|goods]], [[w:capital (economics)|capital]], [[w:service (economics)|services]], and [[w:Freedom of movement for workers|people]] &ndash; the EU's "four freedoms" &ndash; within the [[w:Member state of the European Union|EU's 28 member states]]. ( Wikipedia )

* The '''[[w:General Agreement on Tariffs and Trade|General Agreement on Tariffs and Trade]]''' ('''GATT''') was a multilateral agreement regulating international trade ( Wikipedia )

* '''[[w:Non-tariff barriers to trade|Non-tariff barriers to trade]]''' are [[w:trade barrier|trade barrier]]s that restrict [[w:import|import]]s, but are unlike the usual form of a [[w:tariff|tariff]]. 
:::Some common examples of NTB's are anti-[[w:Dumping (pricing policy)|dumping]] measures and [[w:countervailing duties|countervailing duties]], which, although called non-tariff barriers, have the effect of tariffs once they are enacted. ( Wikipedia )

* The '''[[w:World Trade Organization|World Trade Organization]]''' ('''WTO''') is an [[w:organization|organization]] that intends to supervise and [[w:Free trade|liberalize]] [[w:international trade|international trade]]. ( Wikipedia )

*  [[w:Trips Agreement|The '''Agreement on Trade-Related Aspects of Intellectual Property Rights''' ('''TRIPS''')]] is an [[w:international agreement|international agreement]] administered by the World Trade Organization (WTO) that sets down minimum standards for many forms of [[w:intellectual property|intellectual property]] (IP) regulation as applied to nationals of other WTO Members. ( Wikipedia on [[w:TRIPS Agreement|TRIPS Agreement]] )

=== Week 8 - Emerging economies ===
* <font color=red>RECAP</font> from week 1: An '''[[w:emerging markets|emerging market]]''' is a country that has some characteristics of a [[w:developed market|developed market]] but is not yet a developed market. This includes countries that may be developed markets in the future or were in the past. ( Wikipedia )

=== Week 9 - Urbanization ===

* '''[[w:Urbanization|Urbanization]]''' is a population shift from [[w:rural|rural]] to [[w:urban areas|urban areas]], and the ways in which society adapts to the change. ( Wikipedia )

* Trends come in different sizes. A '''mega-trend''' extends over many generations, and in cases of climate, mega-trends can cover periods prior to human existence. ( Wikipedia on [[w:Futures studies#Mega-trends|Future studies]] )

* A '''[[w:megacity|megacity]]''' is usually defined as a [[w:metropolitan area|metropolitan area]] with a total [[w:population|population]] in excess of ten million people. ( Wikipedia )

* A '''[[w:ghost town|ghost town]]''' is an abandoned [[w:village|village]], [[w:town|town]] or [[w:city|city]], usually one which contains substantial visible remains. A town often becomes a ghost town because the economic activity that supported it has failed, or due to natural or human-caused disasters such as floods, government actions, uncontrolled lawlessness, war, or nuclear disasters. ( Wikipedia )

=== Week 10 - Bottom of Pyramid ===
* In economics, the '''bottom of the [[w:pyramid|pyramid]]''' is the largest, but poorest [[w:socio-economic group|socio-economic group]]. In global terms, this is the 3 billion people who live on '''less than US$2.50 per day'''. The phrase “bottom of the pyramid” is used in particular by people developing new models of doing business that deliberately target that demographic, often using new technology. This field is also often referred to as the "'''Base of the Pyramid'''" or just the "'''BoP'''".

'''OBS.''' teacher gave limit of $5 / d income, not $2.50 given by the Wikipedia article

=== Week 11 - Innovation types & Consequences - Sustainability ===

=== Week 12 - Your Innovation & Business Model and Future Scenarios ===

=== Week 13 - Exam: Talent and Talent Management ===

[[Category:Mandatory courses in GloBBA]]
[[Category:Third year studies in GloBBA]]
[[Category:Independent courses in GloBBA]]