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In Germany Metro Group has chosen to replace 10.000 RFID enabled frequent buyer cards with conventional ones because consumers were concerned about the possibility that the RFID-cards could be used to track them in-store

Maybe this is an argument for friendly retail which people would actually trust to know more about them? what if Big Carrot customers did trust the store, but ordinary supermarkets were not trusted? If so then there might be a technology advantage as well as a direct cooperation advantage, to working with our friends.