User:Jukeboksi/BBA studies/Sales and selling: Difference between revisions
User:Jukeboksi/BBA studies/Sales and selling (edit)
Revision as of 10:39, 23 January 2015
, 23 January 2015moved content from Business-to-Business Selling and Sales Management which now redirects here
(moved Strategic Business-to-Business Relationship Management notes from Marketing) |
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* [http://scholar.google.com/citations?user=w8_IgR0AAAAJ&hl=en Pennie Frow Google Scholar account] - Associate Professor, University of Sydney - [[w:Co-creation|Co-creation]], [[w:innovation|innovation]], [[w:marketing strategy|marketing strategy]] | * [http://scholar.google.com/citations?user=w8_IgR0AAAAJ&hl=en Pennie Frow Google Scholar account] - Associate Professor, University of Sydney - [[w:Co-creation|Co-creation]], [[w:innovation|innovation]], [[w:marketing strategy|marketing strategy]] | ||
* [http://scholar.google.com/citations?user=eGnnzDYAAAAJ&hl=en Adrian Payne Google Scholar account] - Professor of Marketing - Marketing, CRM, Relationship Marketing, Co-creation | * [http://scholar.google.com/citations?user=eGnnzDYAAAAJ&hl=en Adrian Payne Google Scholar account] - Professor of Marketing - Marketing, CRM, Relationship Marketing, Co-creation | ||
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= Business-to-Business Selling and Sales Management = | |||
Course code: MAR3LF003 | |||
Teacher: Seija Bergström | |||
== B2B Selling and Sales Management - Session 1 == | |||
* '''[[w:Sales management|Sales management]]''' is a [[w:business|business]] discipline which is focused on the practical application of [[w:sales|sales]] techniques and the management of a firm's [[w:sales operations|sales operations]]. | |||
::: It is an important business function as [[w:Sales (accounting)|net sales]] through the sale of [[w:Product (business)|product]]s and [[w:Service (economics)|services]] and resulting [[w:Profit (economics)|profit]] drive most commercial business. These are also typically the goals and [[w:performance indicator|performance indicator]]s of sales management. ( Wikipedia ) | |||
* A '''[[w:sales process|sales process]]''' is an approach to selling a product or service. The sales process has been approached from the point of view of an [[w:engineering|engineering]] discipline (see [[w:sales process engineering|sales process engineering]]). ( Wikipedia ) | |||