User:Jukeboksi/BBA studies/Innovation Management for Global Competitiviness: Difference between revisions
User:Jukeboksi/BBA studies/Innovation Management for Global Competitiviness (edit)
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== Session 1 == | |||
* '''[[w:Innovation|Innovation]]''' is a new idea, device or process. Innovation can be viewed as the application of better solutions that meet new requirements, inarticulated needs, or existing market needs. This is accomplished through more effective [[w:product (business)|product]]s, [[w:Procedure (term)|processes]], [[w:Service (economics)|service]]s, [[w:technologies|technologies]], or [[w:idea|idea]]s that are readily available to [[w:Market (economics)|market]]s, [[w:government|government]]s and [[w:society|society]]. ( Wikipedia ) | * '''[[w:Innovation|Innovation]]''' is a new idea, device or process. Innovation can be viewed as the application of better solutions that meet new requirements, inarticulated needs, or existing market needs. This is accomplished through more effective [[w:product (business)|product]]s, [[w:Procedure (term)|processes]], [[w:Service (economics)|service]]s, [[w:technologies|technologies]], or [[w:idea|idea]]s that are readily available to [[w:Market (economics)|market]]s, [[w:government|government]]s and [[w:society|society]]. ( Wikipedia ) | ||
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* '''[[w:Innovation economics|Innovation economics]]''' is a growing economic doctrine that reformulates conventional economics theory so that [[w:knowledge|knowledge]], [[w:technology|technology]], [[w:entrepreneurship|entrepreneurship]], and [[w:innovation|innovation]] are positioned at the center of the model rather than seen as independent forces that are largely unaffected by policy. ( Wikipedia ) | * '''[[w:Innovation economics|Innovation economics]]''' is a growing economic doctrine that reformulates conventional economics theory so that [[w:knowledge|knowledge]], [[w:technology|technology]], [[w:entrepreneurship|entrepreneurship]], and [[w:innovation|innovation]] are positioned at the center of the model rather than seen as independent forces that are largely unaffected by policy. ( Wikipedia ) | ||
== Session 2 == | |||
* '''[[w:Trend#Culture|Cultural trend]]''', a measurable change in behavior that develops among a [[w:population|population]] of individuals. | |||
:: As opposed to [[w:fads|fads]], trends are usually longer lasting and indicative of a broader cultural shift. While trends can result from technological change (the Internet and cellphones facilitated home-offices and flex-time, for example), the reverse is more common, as exemplified by the broad adoption of green technologies in response to a widespread cultural embrace of environmentalism. ( Wikipedia ) | |||
[[Category:Marketing specialization track]] | [[Category:Marketing specialization track]] | ||