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(→‎Week 2 - Reputation, image and brand: adding more information to w:Reputation + tweaks)
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::: Reputation may be considered as a component of [[w:Identity (social science)|identity]] as defined by others.
::: Reputation may be considered as a component of [[w:Identity (social science)|identity]] as defined by others.
::: Reputation is known to be a [[w:ubiquitous|ubiquitous]], [[wikt:spontaneous|spontaneous]], and highly efficient [[w:mechanism of social control|mechanism of social control]] in natural societies. ( Wikipedia )
::: Reputation is known to be a [[w:ubiquitous|ubiquitous]], [[wikt:spontaneous|spontaneous]], and highly efficient [[w:mechanism of social control|mechanism of social control]] in natural societies. ( Wikipedia )
:::** '''[[w:Reputation management|Reputation management]]''' is the understanding or influencing of an individual's or business's reputation. It was originally coined as a [[w:public relations|public relations]] term, but advancement in computing, the internet and social media made it primarily an issue of [[w:Search engine results page|search results]]. Some parts of reputation management are often associated with ethical grey areas, such as [[w:astroturfing]] review sites, censoring negative complaints or using [[w:Search engine optimization|SEO]] tactics to [[w:game the system|game the system]] and influence results. ( Wikipedia )


* '''[[w:Identity (social science)|Identity (social science)]]''' is a person's conception and expression of their own ([[w:self-identity|self-identity]]) and others' individuality or group affiliations (such as [[w:corporate identity|corporate identity]], [[w:national identity|national identity]] and [[w:cultural identity|cultural identity]]). ( Wikipedia )
* '''[[w:Identity (social science)|Identity (social science)]]''' is a person's conception and expression of their own ([[w:self-identity|self-identity]]) and others' individuality or group affiliations (such as [[w:corporate identity|corporate identity]], [[w:national identity|national identity]] and [[w:cultural identity|cultural identity]]). ( Wikipedia )
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