User:Jukeboksi/BBA studies/Target Economic Regions: Difference between revisions
User:Jukeboksi/BBA studies/Target Economic Regions (edit)
Revision as of 15:41, 4 September 2014
, 4 September 2014tweaking order
(→Week 2: + definition of w:identity (social science)) |
(tweaking order) |
||
| Line 28: | Line 28: | ||
* '''[[w:Reputation|Reputation]]''' of a social entity (a [[w:person|person]], a [[w:social group|social group]], an [[w:organization|organization]]) is an opinion about that entity, typically a result of social evaluation on a set of criteria. It is important in [[w:business|business]], [[w:education|education]], [[w:online communities|online communities]], and many other fields. ( Wikipedia ) | * '''[[w:Reputation|Reputation]]''' of a social entity (a [[w:person|person]], a [[w:social group|social group]], an [[w:organization|organization]]) is an opinion about that entity, typically a result of social evaluation on a set of criteria. It is important in [[w:business|business]], [[w:education|education]], [[w:online communities|online communities]], and many other fields. ( Wikipedia ) | ||
* '''[[w:Positioning|Positioning]]''' is the [[w:marketing|marketing]] activity and process of identifying a market problem or opportunity, and developing a solution based on [[w:market research|market research]], [[w:Market segmentation|segmentation]] and supporting data. ( Wikipedia ) | * '''[[w:Positioning|Positioning]]''' is the [[w:marketing|marketing]] activity and process of identifying a market problem or opportunity, and developing a solution based on [[w:market research|market research]], [[w:Market segmentation|segmentation]] and supporting data. ( Wikipedia ) | ||
| Line 38: | Line 36: | ||
:** '''[[w:Brand#Brand identity|Brand identity]]''' is the outward expression of a brand – including its name, trademark, communications, and visual appearance ( Wikipedia ) | :** '''[[w:Brand#Brand identity|Brand identity]]''' is the outward expression of a brand – including its name, trademark, communications, and visual appearance ( Wikipedia ) | ||
* '''[[w:Sustainability brands|Sustainability brands]]''' are products and services that are [[w:brand|brand]]ed to signify a special added value in terms of environmental and social benefits to the customer and thus enable the differentiation from competitors. ( Wikipedia ) | * '''[[w:Brand|Brand]]''' is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia ) | ||
:** '''[[w:Sustainability brands|Sustainability brands]]''' are products and services that are [[w:brand|brand]]ed to signify a special added value in terms of environmental and social benefits to the customer and thus enable the differentiation from competitors. ( Wikipedia ) | |||
* '''[[w:Brand management|Brand management]]''' is a communication function in [[w:marketing|marketing]] that includes analysis and planning on how that [[w:brand|brand]] is positioned in the [[w:market (economics)|market]], which target public the brand is targeted at, and maintaining a desired reputation of the brand. ( Wikipedia ) | :** '''[[w:Brand management|Brand management]]''' is a communication function in [[w:marketing|marketing]] that includes analysis and planning on how that [[w:brand|brand]] is positioned in the [[w:market (economics)|market]], which target public the brand is targeted at, and maintaining a desired reputation of the brand. ( Wikipedia ) | ||
** [https://www.youtube.com/watch?v=umDOHnTQdFo Poland - Polska promotion] | ::** [https://www.youtube.com/watch?v=umDOHnTQdFo Poland - Polska promotion] | ||