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User:Jukeboksi/BBA studies/Researching Target Markets: Difference between revisions

definition of w:Secondary research
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(definition of w:Secondary research)
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== Week 16 ==
== Week 16 ==


* '''[[w:Secondary research|Secondary research]]''' (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than [[w:primary research|primary research]], where data is collected from, for example, research subjects or experiments.
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