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User:Jukeboksi/BBA studies/Researching Target Markets: Difference between revisions

(→‎Week 12: adding stuff from w:Nonprobability sampling and definition of probability sampling or w:random sampling)
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:::'''Probability sampling''', or '''[[w:random sampling|random sampling]]''', is a sampling technique in which  the [[w:probability|probability]] of getting any particular sample may be calculated.   
:::'''Probability sampling''', or '''[[w:random sampling|random sampling]]''', is a sampling technique in which  the [[w:probability|probability]] of getting any particular sample may be calculated.   
:::'''Nonprobability sampling''' does not meet this criterion and should be used with caution. Nonprobability sampling techniques ''cannot'' be used to infer from the sample to the general population. ( Wikipedia )
:::'''Nonprobability sampling''' does not meet this criterion and should be used with caution. Nonprobability sampling techniques ''cannot'' be used to infer from the sample to the general population. ( Wikipedia )
* '''[[w:Systematic sampling|Systematic sampling]]''' is a [[statistics|statistical method]] involving the selection of elements from an ordered [[sampling frame]]. ( Wikipedia )


= Statistical Methods =
= Statistical Methods =
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