Jump to content

User:Jukeboksi/BBA studies/Researching Target Markets: Difference between revisions

Line 22: Line 22:


'''[[w:Quantitative marketing research|Quantitative marketing research]]''' is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion. ( Wikipedia )
'''[[w:Quantitative marketing research|Quantitative marketing research]]''' is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion. ( Wikipedia )
----
== Week 9 ==


= Statistical Methods =
= Statistical Methods =
Anonymous user
We use only those cookies necessary for the functioning of the website.