User:Jukeboksi/BBA studies/Marketing: Difference between revisions
→Creative Corporate and Marketing Communication - Session 5 - Digital marketing: + Types of [marketing] videos according to Lasse Rouhiainen: Tutorial, testimonial, product and story
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* '''[[w:Social media marketing|Social media marketing]]''' is the process of gaining [[w:Web traffic|website traffic]] or attention through social media sites.<ref>{{cite journal|author=Trattner, C., Kappe, F.|url=http://www.austria-lexikon.at/attach/User/Trattner%20Christoph/trattner_kappe.pdf |title=Social Stream Marketing on Facebook: A Case Study|journal= International Journal of Social and Humanistic Computing (IJSHC)|year= 2013|volume=2|issue= 1/2}}</ref> | * '''[[w:Social media marketing|Social media marketing]]''' is the process of gaining [[w:Web traffic|website traffic]] or attention through social media sites.<ref>{{cite journal|author=Trattner, C., Kappe, F.|url=http://www.austria-lexikon.at/attach/User/Trattner%20Christoph/trattner_kappe.pdf |title=Social Stream Marketing on Facebook: A Case Study|journal= International Journal of Social and Humanistic Computing (IJSHC)|year= 2013|volume=2|issue= 1/2}}</ref> | ||
:'''Types of videos''' according to Lasse Rouhiainen: | |||
:* Tutorial | |||
:* Testimonial ( or case study is a better expression ) | |||
:* Product | |||
:* Story | |||
== Successful Event == | == Successful Event == | ||