User:Jukeboksi/BBA studies/Marketing: Difference between revisions
→Creative Corporate and Marketing Communication: + definition of w:Digital marketing
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::**The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. | ::**The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. | ||
:::: A brand manager would oversee all of these things. ( Wikipedia ) | :::: A brand manager would oversee all of these things. ( Wikipedia ) | ||
=== Creative Corporate and Marketing Communication - Session 5 - Digital marketing === | |||
'''[[w:Digital marketing|Digital marketing]]''' is [[w:marketing|marketing]] that makes use of electronic devices ([[w:computer|computer]]s) such as [[w:personal computer|personal computer]]s, [[w:smartphone|smartphone]]s, [[w:Cell phone|cellphones]], [[w:tablet computer|tablets]] and [[w:game console|game console]]s to engage with stakeholders. ( Wikipedia ) | |||
== Successful Event == | == Successful Event == | ||