User:Jukeboksi/BBA studies/Marketing: Difference between revisions
→Creative Corporate and Marketing Communication - Week 2 - Integrated marketing communication: + definition of w:Advertising + moving stuff around
m (fixed broken link) |
(→Creative Corporate and Marketing Communication - Week 2 - Integrated marketing communication: + definition of w:Advertising + moving stuff around) |
||
| Line 345: | Line 345: | ||
::: Marketing communications is the "promotion" part of the "[[w:marketing mix|marketing mix]]" or the "four Ps": price, place, promotion, and product. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication. ( Wikipedia ) | ::: Marketing communications is the "promotion" part of the "[[w:marketing mix|marketing mix]]" or the "four Ps": price, place, promotion, and product. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication. ( Wikipedia ) | ||
* '''[[w:Integrated marketing communications|Integrated marketing communications]]''' (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other | :::* '''[[w:Integrated marketing communications|Integrated marketing communications]]''' (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other. ( Wikipedia ) | ||
* '''[[w:Emotional branding|Emotional branding]]''' is a term used within [[w:marketing communication|marketing communication]] that refers to the practice of building [[w:brand|brand]]s that appeal directly to a [[w:consumer|consumer's]] emotional state, needs and aspirations. ( Wikipedia ) | * '''[[w:Emotional branding|Emotional branding]]''' is a term used within [[w:marketing communication|marketing communication]] that refers to the practice of building [[w:brand|brand]]s that appeal directly to a [[w:consumer|consumer's]] emotional state, needs and aspirations. ( Wikipedia ) | ||
* '''[[w:Global marketing|Global marketing]]''' is “[[wiktionary: marketing|marketing]] on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".<ref>http://www.oup.com/uk/booksites/content/0199267529/student/glossary.htm#G Oxford University Press’ Glossary of Marketing Terms</ref> ( Wikipedia ) | * '''[[w:Global marketing|Global marketing]]''' is “[[wiktionary: marketing|marketing]] on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".<ref>http://www.oup.com/uk/booksites/content/0199267529/student/glossary.htm#G Oxford University Press’ Glossary of Marketing Terms</ref> ( Wikipedia ) | ||
* '''[[w:Advertising|Advertising]]''' is a form of [[w:marketing|marketing]] [[w:communication|communication]] used to persuade an [[w:audience|audience]] to take or continue some action, usually with respect to a commercial offering, or political or ideological support. ( Wikipedia ) | |||
::: In Latin, ''ad vertere'' means "to turn toward". | |||
::: Commercial advertisers often seek to generate increased [[w:consumption (economics)|consumption]] of their [[w:product (business)|products]] or [[w:service (economics)|services]] through "branding", which involves associating a product name or image with certain qualities in the minds of consumers. ( Wikipedia ) | |||
:::* '''[[w:Storytelling#In_marketing|Storytelling in marketing]]''' is increasingly used in advertising today in order to build customer loyalty. ( Wikipedia ) | |||
:::* A '''[[w:storyboard|storyboard]]''' is a graphic organizer in the form of [[w:illustration|illustration]]s or [[w:image|image]]s displayed in sequence for the purpose of [[w:Previsualization|pre-visualizing]] a [[w:motion picture|motion picture]], [[w:animation|animation]], [[w:motion graphic|motion graphic]] or [[w:interactive media|interactive media]] sequence. ( Wikipedia ) | |||
== Successful Event == | == Successful Event == | ||