User:Jukeboksi/BBA studies/Marketing: Difference between revisions
→Creative Corporate and Marketing Communication - Week 2 - Integrated marketing communication: + definition of w:Global marketing
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* '''[[w:Emotional branding|Emotional branding]]''' is a term used within [[w:marketing communication|marketing communication]] that refers to the practice of building [[w:brand|brand]]s that appeal directly to a [[w:consumer|consumer's]] emotional state, needs and aspirations. ( Wikipedia ) | * '''[[w:Emotional branding|Emotional branding]]''' is a term used within [[w:marketing communication|marketing communication]] that refers to the practice of building [[w:brand|brand]]s that appeal directly to a [[w:consumer|consumer's]] emotional state, needs and aspirations. ( Wikipedia ) | ||
* '''[[w:Global marketing|Global marketing]]''' is “[[wiktionary: marketing|marketing]] on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".<ref>http://www.oup.com/uk/booksites/content/0199267529/student/glossary.htm#G Oxford University Press’ Glossary of Marketing Terms</ref> ( Wikipedia ) | |||
== Successful Event == | == Successful Event == | ||