User:Jukeboksi/BBA studies/Marketing: Difference between revisions
→Creative Corporate and Marketing Communication - Week 2 - Integrated marketing communication: + Storytelling in marketing
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* '''[[w:Marketing communications|Marketing communications]]''' are [[w:message|message]]s and related media used to communicate with a [[w:Market (economics)|market]]. | * '''[[w:Marketing communications|Marketing communications]]''' are [[w:message|message]]s and related media used to communicate with a [[w:Market (economics)|market]]. | ||
::: Marketing communications is the "promotion" part of the "[[w:marketing mix|marketing mix]]" or the "four Ps": price, place, promotion, and product. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication. ( Wikipedia ) | ::: Marketing communications is the "promotion" part of the "[[w:marketing mix|marketing mix]]" or the "four Ps": price, place, promotion, and product. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication. ( Wikipedia ) | ||
* '''[[w:Storytelling#In_marketing|Storytelling in marketing]]''' is increasingly used in advertising today in order to build customer loyalty. ( Wikipedia ) | |||
* '''[[w:Integrated Marketing Communication|Integrated Marketing Communication]]''' (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other. ( Wikipedia ) | * '''[[w:Integrated Marketing Communication|Integrated Marketing Communication]]''' (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other. ( Wikipedia ) | ||