User:Jukeboksi/BBA studies/Marketing: Difference between revisions
→Successful Event: + definition of w:Event management from Wikipedia
(Starting on == Successful Event == teached by Anna Hankimaa) |
(→Successful Event: + definition of w:Event management from Wikipedia) |
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== Successful Event == | == Successful Event == | ||
Teacher: Anna Hankimaa | Teacher: Anna Hankimaa | ||
* '''[[w:Event management|Event management]]''' is the application of [[w:project management|project management]] to the creation and development of large scale events such as [[w:festival|festival]]s, conferences, ceremonies, formal parties, concerts, or [[w:convention (meeting)|conventions]]. | |||
:::It involves studying the brand, identifying the [[w:target audience|target audience]], devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event. | |||
::::: The process of planning and co-ordinating the event is usually referred to as '''event planning''' and can include budgeting, scheduling, site selection, acquiring necessary [[w:License|permit]]s, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, [[w:catering|catering]] and emergency plans. ( Wikipedia ) | |||
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== Read more on marketing: == | == Read more on marketing: == | ||