Jump to content

User:Jukeboksi/BBA studies/Marketing: Difference between revisions

Line 277: Line 277:


* '''[[w:Brand|Brand]]''' is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia )
* '''[[w:Brand|Brand]]''' is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers." ( Wikipedia )
* '''[[w:Brand management|Brand management]]''' is a communication function in [[w:marketing|marketing]] that includes analysis and planning on how that [[brand]] is positioned in the [[w:market (economics)|market]], which target public the brand is targeted at, and maintaining a desired reputation of the brand ( Wikipedia )


* The outward expression of a brand – including its name, trademark, communications, and visual appearance – is brand identity. ( Wikipedia on [[w:Brand identity]] )
* The outward expression of a brand – including its name, trademark, communications, and visual appearance – is brand identity. ( Wikipedia on [[w:Brand identity]] )
Anonymous user
We use only those cookies necessary for the functioning of the website.