User:Jukeboksi/BBA studies/Marketing: Difference between revisions
User:Jukeboksi/BBA studies/Marketing (edit)
Revision as of 10:51, 3 September 2014
, 3 September 2014moved stuff from Creative Corporate and Marketing Communication to this article for usefulness and ease of access to key definitions in the field of marketing
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== Creative Corporate and Marketing Communication == | |||
=== Creative Corporate and Marketing Communication - Week 1 === | |||
* '''[[w:Problem-based learning|Problem-based learning]]''' ('''PBL''') is a student-centered [[w:pedagogy|pedagogy]] in which students learn about a subject through the experience of problem solving. ( Wikipedia ) | |||
* '''[[w:Blogger (service)|Blogger]]''' is a [[w:blog|blog]]-[[w:Weblog software|publishing service]] that allows multi-user blogs with time-stamped entries. It was developed by [[w:Pyra Labs|Pyra Labs]], which was bought by [[w:Google|Google]] in 2003. Generally, the blogs are hosted by Google at a [[w:subdomain|subdomain]] of '''blogspot.com'''. A user can have up to 100 blogs per account. ( Wikipedia ) | |||
=== Creative Corporate and Marketing Communication - Week 2 === | |||
* '''[[w:Integrated Marketing Communication|Integrated Marketing Communication]]''' (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other. ( Wikipedia ) | |||
=== Read more on marketing: === | === Read more on marketing: === | ||