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don't "require" what isn't required
(don't "require" what isn't required)
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Both of these facilities will be accessible through the Internet, but we hope to work together with the retailers of the world, who seek an competitive advantage by providing a better shopping experience for their clients, to bring access to the '''shelf front''' via [[short-range wireless]] connections, optimally [[Bluetooth]], for zero cost to the consumer.
Both of these facilities will be accessible through the Internet, but we hope to work together with the retailers of the world, who seek an competitive advantage by providing a better shopping experience for their clients, to bring access to the '''shelf front''' via [[short-range wireless]] connections, optimally [[Bluetooth]], for zero cost to the consumer.
:"Bluetooth" is not "zero cost".  It costs money to buy hardware and more money to keep it up to date.  Also wireless services usually cost money.  The cheapest devices to do this would certainly not be Bluetooth but dumber analog FM or other RF devices.  Don't "Require" hardware that isn't required.


...to be continued...
...to be continued...
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