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Brand name: Difference between revisions

2 bytes added ,  26 November 2003
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'''Brand name'''s are usually protected by [[trademark]].  They are the commercial way [[social capital]], e.g. [[trust]] in some corporate process, is signalled to the consumer.  They are one way that [[consumers know more about producers]] than they would without such names.  Building them up to be more trusted by consumers is a major role of [[advertising]].
'''Brand name'''s are usually protected by [[trademark]].  They are the commercial way [[social capital]], e.g. [[trust]] in some corporate process, is signalled to the consumer.  They are one way that '''consumers know more about producers''' than they would without such names.  Building them up to be more trusted by consumers is a major role of [[advertising]].
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