Functional packaging

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Functional packaging is a feature of a product or the packaging itself.

Packaging in general serves many functional purposes, such as

  1. protecting the product from contact with air and other substances where ever applicable
  2. protecting the product from hazards of transportation
  3. product identification
  4. product description

Wholesale packaging and Consumer packaging are distinct.

If a packaging layer has no other meaningful functions besides having attractive appearance it is called Decorative packaging.