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Consumerism is bad, and Consumerium is good. So just changing an "s" to a "u" gets you from bad to good. How does that work?

  • "s" suggests plurals, while "u" are singular, so the shift is from otherS view to what yoU think.
  • "s" can stand for sin, sleaze, sloth, but "u" can stand for anything "u" want
  • "is" tells you what becomes, remains, and equals, but "iu" is two people (i, and u) who can together decide what becomes, what remains, and what equals what.