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...' describes a blend of promotional variables chosen by marketers to help a firm reach its goals.<ref name=twsBoone> Contemporary Marketing 2011 (textbook), ...'''brand stretching''' is a [[w:marketing|marketing]] strategy in which a firm marketing a product with a well-developed image uses the same [[w:brand nam

* A '''[[w:value chain|value chain]]''' is a chain of activities that a firm operating in a specific industry performs in order to deliver a valuable [[

...her|Gibson Dunn & Crutcher]] (gibsondunn.com) is a global [[w:law firm|law firm]], founded in Los Angeles in 1890. They publish a quarterly legal update on

...e identity]]''' is the overall image of a [[w:corporation|corporation]] or firm or business in the minds of diverse publics, such as customers and investor

...efining market dominance, you must see to what extent a product, brand, or firm controls a product category in a given geographic area. ( Wikipedia ) ...tomers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified [[w:Contentment|

# firmë, -a, -a == a firm (business)