Natural Capitalism

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    Natural Capitalism is a theory of Paul Hawken, Amory Lovins and Hunter Lovins. It proposes that Seventh Millenium companies need to do four things to profit by taking advantage of major trends in ecology & economy:

    Companies which adopt these strategies, e.g. Interface Corporation in the US, report great gains and have developed long term strategies for biomimicry. - Natural Capitalism - the book

    Related strategies include Natural Step and ISO 14000.