Consumerium talk:Executive summary

This is really really bad. It says nothing specific or concrete. It is full of abstract phrases that mean nothing.

No. It is very clear terminology for executives and every sentence says something either about how things are in business now or how we hope to change how the business is.

No, it's bad writing. It's gone.

It really must go. Picking good questions of the FAQ is a far better way to go

No way. This is not going anywhere. --Juxo 08:52, 28 Apr 2004 (EEST)

Fixing it.

Just changing how it's introduced seems to solve most problems. It is an abstract overview for management science types, or theoretically minded managers, it is not for the ordinary person, and certainly not for an ordinary person in a hurry. So now the Main Page says clearly who it is aimed at.