Ontological warfare

Ontological warfare is a kind of information warfare that engages the enemy with a series of attacks against its 'Being' or ontology.

One such attack is namespace pollution.

Another is a protocol attack known as 'embrace, extend and extinguish'.

To consumer analysis, an ontological shift in thinking can produce a shift in spending habits. Corporations attempt to identify with or invent generic names, eg: ketchup and yet control the market.

Examples:

The idea that corporations have the same rights as individuals, effectively giving them more rights due to greater financial resources.
War on drugs. Drug use and sales was not always the major crime that current law makes it out to be. But you can still go to the drug store and get your prescription filled.
Music piracy and software piracy. Copying music privately was not always the major crime that current law makes it out to be (DMCA).
A hypothetical attack against the consumerium buying signal might attempt to alter its tests for success. This would lead a culture down a slippery slope of unethical products until any ethical spending becomes something no human can do.
political correctness. Post-traumatic stress disorder is the eventual term for what was originally known as shell shock, and it turns out to be much easier for companies to market pharmaceuticals to.
Newspeak. "we shall make thoughtcrime literally impossible because there will be no words in which to express it."