User:Jukeboksi/BBA studies/The Developing Professional

Problem-based learning

Much of the course is taught using the w:Problem-based learning ( w:fi:Ongelmalähtöinen oppiminen ) pedagogical approach/method.

Developing professional is aware of the patterns and dynamics of w:organizational behaviour.

Communication, culture & complexity

w:Marshall McLuhan - communication theorist who coined the saying "World has become a village." in 1960.

In sociology, w:social stratification is a concept involving the "classification of people into groups based on shared socio-economic conditions ... a relational set of inequalities with economic, social, political and ideological dimensions."

w:Social mobility is the movement of individuals or groups in social position over time.

Organizational analysis

w:SWOT analysis ( Strenghts, Weaknesses, Opportunities and Threats ) S and W are internal and O and T are external
w:PEST analysis ( Political, Economic, Social, and Technological analysis ) known as PESTEL ( PEST + Environmental + Legal )in course slides

Psychometrics

Follwing psychometric personality tests are taken on course:

w:Team Role Inventories ( same as w:Belbin Team Inventory )
w:DISC assessment

Communication

w:Proxemics is a subcategory of the study of w:nonverbal communication along with haptics (touch), kinesics (body movement), vocalics (paralanguage), and chronemics (structure of time)

w:Intrapersonal communication is language use or thought internal to the communicator and w:Interpersonal communication is defined in a number of ways by professionals.

Corporate communications

Before: only w:Public relations Now: w:Integrated marketing communications

w:Media richness theory, sometimes referred to as information richness theory, is a framework to describe a communications medium by its ability to reproduce the information sent over it.