Repute

Repute is value associated with some identity. In general there is no such thing as bad repute, if the identity can be discarded or changed, as it can in almost all brand management or troll situations. If one has a repute one wishes to discard, one simply discards the identity and starts over. In wiki management this is called the right to vanish.

Some think that because negative reputation is so hard to make stick to anyone, the whole concept of reputation is negative and only enables those capable of promotion regardless of any values. Others think that this can be managed but only when reputation itself is always negative, and no one can ever have a good reputation (i.e. reputation is expressed as zero or some negative number, a score on the identity).

This kind of question is basic to social capital and trademark issues.