Standard label
A standard label reassures people that some common values are in effect when they buy. It is the most basic kind of moral purchasing. It relies heavily on audits that ensure that the validation of the label has integrity. Common standard labels in use now are:
- "no old growth" for forest products
- "union made"
- "no sweat" for sweatshops and child labour and prison labour
- "kosher"
- "halal"
- "GMO free"
- etc.
Each such label is factionally defined since only a subset of the population cares about each one.