User:Jukeboksi/BBA studies/Marketing: Difference between revisions
→Successful Event: + definition of w:content marketing
(→Successful Event: + definition of w:Event management from Wikipedia) |
(→Successful Event: + definition of w:content marketing) |
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:::It involves studying the brand, identifying the [[w:target audience|target audience]], devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event. | :::It involves studying the brand, identifying the [[w:target audience|target audience]], devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event. | ||
::::: The process of planning and co-ordinating the event is usually referred to as '''event planning''' and can include budgeting, scheduling, site selection, acquiring necessary [[w:License|permit]]s, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, [[w:catering|catering]] and emergency plans. ( Wikipedia ) | ::::: The process of planning and co-ordinating the event is usually referred to as '''event planning''' and can include budgeting, scheduling, site selection, acquiring necessary [[w:License|permit]]s, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, [[w:catering|catering]] and emergency plans. ( Wikipedia ) | ||
* '''[[w:Content marketing|Content marketing]]''' is any [[w:marketing|marketing]] that involves the creation and sharing of [[w:Content (media and publishing)|media and publishing content]] in order to acquire and retain customers. | |||
:::This information can be presented in a variety of formats, including news, video, [[w:white papers|white papers]], [[w:e-books|e-books]], [[w:infographics|infographics]], case studies, how-to guides, question and answer articles, photos, etc. ( Wikipedia ) | |||