User:Jukeboksi/BBA studies/Creative Corporate and Marketing Communication
Previous marketing courses
Week 1
- Problem-based learning (PBL) is a student-centered pedagogy in which students learn about a subject through the experience of problem solving. ( Wikipedia )
Week 2
- Integrated Marketing Communication (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other. ( Wikipedia )