I suggest we use this instead of moral purchasing. Since shopping is our main goal we should maybe default to shopper instead of consumer
- It's not up to us what term is used for this in the real world. You'll find the term "moral purchasing" in many institutional buying criteria. Yes, shop local and shop responsibly are good redirects.
- The only issue with using one term less and another more is, if you want to move away from "moral purchasing" you must also move away from "moral purchasing power" and find another slogan that captures what's really going on. The problem with "responsible" is "responsible to who? to what?" Though people don't like being called immoral or amoral, do they like being called irresponsible? THink of it as a marketing problem.