Microeconomics

Microeconomics refers to economic choice on a small scale. For Consumerium Services, this scale should be defined as "within one ecoregion only." Individual buying criteria and institutional buying criteria will differ when one has the choice to buy local (where informal criteria dominate) versus when one is buying across an ecoregional border and thus has to consider macroeconomics and the externalities that do not become immediately evident.

Dealing with consumer preferences on this small scale is out of scope for Consumerium Services; Features focus on bringing in better information about macroeconomics: impact on nature's services as a whole, whether ecological yield was exceeded in the production of this product,extraction damage, all reduced to an abstract score or price premium. There will still however be a good reason to buy local products, even if the price premium so calculated does not justify it, since one is so directly and bodily exposed to the consequences of collapse of local production.