User:Jukeboksi/BBA studies/Innovation Management for Global Competitiviness

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    Revision as of 09:04, 22 January 2015 by wikistudy>Jukeboksi (linking to 30+ definitions of innovation by freshconsulting.com)
    Innovation management includes a set of tools that allow managers and engineers to cooperate with a common understanding of processes and goals. Innovation management allows the organization to respond to external or internal opportunities, and use its creativity to introduce new ideas, proceses or products. It is not relegated to R&D; it involves workers at every level in contributing creatively to a company's product development, manufacturing and marketing. ( Wikipedia )