International Market Research

Week 4 - Introduction

Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets. ( Wikipedia )

Marketing research [...] is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. ( Wikipedia )

Statistical Methods

Statistics is the study of the collection, organization, analysis, interpretation and presentation of data. It deals with all aspects of data including the planning of data collection in terms of the design of surveys and experiments ( Wikipedia )