User:Jukeboksi/BBA studies/Sales and selling: Difference between revisions
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:::: '''Advantage''' is the ''performance characteristic'' of a product that describes how it can be used or how it will help the buyer | :::: '''Advantage''' is the ''performance characteristic'' of a product that describes how it can be used or how it will help the buyer | ||
::::::'''Benefit''' is a favourable ''result'' the buyer receives from the product | ::::::'''Benefit''' is a favourable ''result'' the buyer receives from the product | ||
== B2B Selling and Sales Management - Session 3 == | |||
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[[Category:Marketing specialization track]] | [[Category:Marketing specialization track]] | ||