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User:Jukeboksi/BBA studies/Innovation Management for Global Competitiviness: Difference between revisions

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* '''[[w:Innovation economics|Innovation economics]]''' is a growing economic doctrine that reformulates conventional economics theory so that [[w:knowledge|knowledge]], [[w:technology|technology]], [[w:entrepreneurship|entrepreneurship]], and [[w:innovation|innovation]] are positioned at the center of the model rather than seen as independent forces that are largely unaffected by policy. ( Wikipedia )
* '''[[w:Innovation economics|Innovation economics]]''' is a growing economic doctrine that reformulates conventional economics theory so that [[w:knowledge|knowledge]], [[w:technology|technology]], [[w:entrepreneurship|entrepreneurship]], and [[w:innovation|innovation]] are positioned at the center of the model rather than seen as independent forces that are largely unaffected by policy. ( Wikipedia )
[[Category:Marketing specialization track]]

Revision as of 17:55, 23 January 2015

Innovation management includes a set of tools that allow managers and engineers to cooperate with a common understanding of processes and goals. Innovation management allows the organization to respond to external or internal opportunities, and use its creativity to introduce new ideas, proceses or products. It is not relegated to R&D; it involves workers at every level in contributing creatively to a company's product development, manufacturing and marketing. ( Wikipedia )
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