User:Jukeboksi/BBA studies/Sales and selling: Difference between revisions

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Revision as of 10:39, 23 January 2015 (edit) wikistudy>Jukeboksi (moved content from Business-to-Business Selling and Sales Management which now redirects here) ← Older edit		Revision as of 10:57, 23 January 2015 (edit) (undo) wikistudy>Jukeboksi (→‎B2B Selling and Sales Management - Session 1: definition of w:Buying centers aka w:decision making units or DMU) Newer edit →
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	* A '''[[w:sales process\|sales process]]''' is an approach to selling a product or service. The sales process has been approached from the point of view of an [[w:engineering\|engineering]] discipline (see [[w:sales process engineering\|sales process engineering]]). ( Wikipedia )		* A '''[[w:sales process\|sales process]]''' is an approach to selling a product or service. The sales process has been approached from the point of view of an [[w:engineering\|engineering]] discipline (see [[w:sales process engineering\|sales process engineering]]). ( Wikipedia )

			* '''[[w:Buying centers\|Buying centers]]''' (as a component of [[w:business-to-business\|business-to-business]] [[w:marketing\|marketing]], and sometimes known as '''[[w:decision making units\|decision making units]]''' ('''DMU''')) is that they represent attempts to formalise marketing decision-making in complex environments. ( Wikipedia )